Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
PUBLIC RELATIONS IN HEALTH CARE TDS209 3. Semester 2 + 0 2.0 2.0

Prerequisites None

Language of Instruction Turkish
Course Level Associate's Degree
Course Type Compulsory
Mode of delivery face to face education
Course Coordinator
Instructors
Assistants
Goals Health care institutions and health services in the context of public relations concepts and importance, for practical purposes, public relations, under the title of the image, social responsibility, crisis management and about branding have knowledge is to ensure that.
Course Content Health care institutions and health services in the context of public relations concepts and importance, for practical purposes, public relations, under the title of the image, social responsibility, crisis management and about branding
Learning Outcomes 1) He/she will be able to know basic concept of public relationship.
2) To know the organization of public relations in health institutions.
3) Public relations in health care organizations knows the stages of developing the program.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Introduction to PR Lecture; Question Answer; Discussion
Brainstorming
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
2. Week Needs of Public Relations in HCS Lecture; Question Answer; Discussion
Brainstorming
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
3. Week Public Relations Objectives and Principles in HCS. Lecture; Question Answer; Discussion
Brainstorming
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
4. Week Public Relations Organization in HSC. Lecture; Question Answer; Discussion
Brainstorming
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
5. Week Development of Public Relations Program in HSC. Lecture; Question Answer; Discussion
Brainstorming
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
6. Week Public Relations Activities in HSC. Lecture; Question Answer; Discussion

 Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
7. Week Public Relations Practice Areas Lecture; Question Answer
Brainstorming
 Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
8. Week Exam Question Answer
Brainstorming
 Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
9. Week Tools and Methods in PR. Lecture; Question Answer; Discussion

 Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
10. Week Crisis and Crisis Management in Public Relations. Lecture; Question Answer; Discussion
Brainstorming
 Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
11. Week Branding and Public Relations Lecture; Question Answer
Brainstorming
 Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
12. Week Corporate Social Responsibility and Public Relations Lecture; Question Answer; Discussion
Brainstorming
 Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
13. Week Major Problems in PR. Lecture; Question Answer
Brainstorming
 Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
14. Week Overview Lecture; Question Answer
Brainstorming
 Activity (Web Search, Library Work, Trip, Observation, Interview etc.)

Sources Used in This Course
Recommended Sources
Sağlık Hizmetlerinde Halkla İlişkiler, tengilioğlu D., Tekin P. Ş., Ankara Üniversitesi Uzaktan Eğitim yayınları, Yayın No 62, 2010.

Assessment
Measurement and Evaluation Methods and Techniques
Midterm and final exams are conducted face-to-face.
ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 2
Work Hour outside Classroom (Preparation, strengthening) 14 1
Midterm Exam 1 1
Time to prepare for Midterm Exam 1 12
Final Exam 1 1
Time to prepare for Final Exam 1 12
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
Quick Access Hızlı Erişim Genişlet
Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • ECTS credits and course workload