Week
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Topics
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Teaching and Learning Methods and Techniques
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Study Materials
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1. Week
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Introduction to PR
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Lecture; Question Answer; Discussion Brainstorming Problem Based Learning
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Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
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2. Week
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Needs of Public Relations in HCS
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Lecture; Question Answer; Discussion Brainstorming Problem Based Learning
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Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
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3. Week
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Public Relations Objectives and Principles in HCS.
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Lecture; Question Answer; Discussion Brainstorming Problem Based Learning
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Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
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4. Week
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Public Relations Organization in HSC.
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Lecture; Question Answer; Discussion Brainstorming Problem Based Learning
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Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
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5. Week
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Development of Public Relations Program in HSC.
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Lecture; Question Answer; Discussion Brainstorming Problem Based Learning
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Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
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6. Week
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Public Relations Activities in HSC.
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Lecture; Question Answer; Discussion
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Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
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7. Week
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Public Relations Practice Areas
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Lecture; Question Answer Brainstorming
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Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
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8. Week
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Exam
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Question Answer Brainstorming
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Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
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9. Week
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Tools and Methods in PR.
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Lecture; Question Answer; Discussion
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Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
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10. Week
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Crisis and Crisis Management in Public Relations.
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Lecture; Question Answer; Discussion Brainstorming
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Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
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11. Week
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Branding and Public Relations
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Lecture; Question Answer Brainstorming
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Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
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12. Week
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Corporate Social Responsibility and Public Relations
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Lecture; Question Answer; Discussion Brainstorming
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Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
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13. Week
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Major Problems in PR.
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Lecture; Question Answer Brainstorming
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Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
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14. Week
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Overview
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Lecture; Question Answer Brainstorming
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Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
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