Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
PUBLIC RELATIONS IN HEALTHCARE SHM277 3. Semester 2 + 0 2.0 4.0

Prerequisites None

Language of Instruction Turkish
Course Level Associate's Degree
Course Type Elective
Mode of delivery
Course Coordinator
Instructors
Assistants
Goals To gain theoretical and practical knowledge about public relations in health institutions.
Course Content The concept and definition of public relations; the birth and historical development of public relations; concepts close to public relations; reasons that reveal the need for public relations in health institutions; aims and qualities of public relations; recognition and promotion activities in public relations; public relations activities in health institutions; tools, materials and methods used in public relations; application areas of public relations; public relations organization in health institutions; image building, social activities and lobbying; development and evaluation of the public relations program in the health institution; problems in public relations practices.
Learning Outcomes 1) dersin amacı
2) dersin amacı
3) dersin amacı

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week information about the course Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
2. Week Health Communication: Theory and Practice Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
3. Week Communication with Groups and Patients Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
4. Week Health Challenges and Promotion Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
5. Week Health Communication Planning and Implementation Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
6. Week Health Communication Planning and Implementation Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
7. Week Health Approaches Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
8. Week Midterm Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
9. Week Health Approaches Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
10. Week Wearable Technologies and Health Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
12. Week Health communication and new media Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
13. Week Health communication and new media Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
14. Week Entertainment Based Health Education Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)

Sources Used in This Course
Recommended Sources
Öğretim Elemanı Ders Notları

Relations with Education Attainment Program Course Competencies
Program RequirementsContribution LevelDK1
PY155

*DK = Course's Contrubution.
0 1 2 3 4 5
Level of contribution None Very Low Low Fair High Very High
.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 2
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
Quick Access Hızlı Erişim Genişlet
Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • Relations with Education Attainment Program Course Competencies
  • ECTS credits and course workload