Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
MEDIA ECONOMICS İLE306 6. Semester 3 + 0 3.0 3.0

Prerequisites None

Language of Instruction Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Mode of delivery
Course Coordinator
Instructors
Assistants
Goals The course aims to review the basic economic concepts of the media sector, to examine the behavioral patterns and market structure of the decision-making units of the sector, and to introduce the approaches and methods to analyze the effects of the socioeconomic changes on the national and global levels.
Course Content Basic approaches to media economics, basic concepts of media economy, production, employment and distribution processes in sub-branches of media sector
Learning Outcomes 1) Explain the basics of recognizing the media industry as an economic field.
2) Explain the characteristics of media product.
3) Analyze the properties of production processes in media.
4) Explains the economic foundations of global media.
5) Evaluates working conditions, wages and employment structure in the media industry.
6) Evaluates the economic approaches of local media as small producers in the media.
7) Analyzes the monopolistic structure of the media market economically.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Introduction and General Discussion Lecture; Question Answer; Discussion

Project Based Learning 		Presentation (Including Preparation Time)
2. Week Understanding Media Economy: Classical Political Economy, Marxist Political Economy and Neoclassical Approaches Lecture; Question Answer; Discussion

Project Based Learning 		Presentation (Including Preparation Time)
3. Week Media Economics: Scope and Concepts Lecture; Question Answer; Discussion

Project Based Learning 		Presentation (Including Preparation Time)
4. Week Medya Sektörü: Bir İktisadi Sektör Olarak Medya Lecture; Question Answer; Discussion

Project Based Learning 		Presentation (Including Preparation Time)
5. Week Media Product: Qualities and Features Lecture; Question Answer; Discussion

Project Based Learning 		Presentation (Including Preparation Time)
6. Week MIDTERM Problem Solving

Problem Based Learning 		Project (Including Preparation and presentation Time)
7. Week Production Processes in Media: Costs and Economies of Scale Lecture; Question Answer; Discussion

Project Based Learning 		Presentation (Including Preparation Time)
8. Week Market Structure of the Media Sector: Monopolization Lecture; Question Answer; Discussion

Project Based Learning 		Presentation (Including Preparation Time)
9. Week Media Sector-Book, Magazine and Newspaper: Yesterday and Today Lecture; Question Answer; Discussion

Project Based Learning 		Presentation (Including Preparation Time)
10. Week Media Sector-Radio, Film and TV: Yesterday and Today Lecture; Question Answer; Discussion

Project Based Learning 		Presentation (Including Preparation Time)
11. Week Media Sector and Globalization: Global Media and Foreign Capital Lecture; Question Answer; Discussion

Project Based Learning 		Presentation (Including Preparation Time)
12. Week Media Sector and New Communication Technologies: Production, Consumption and Distribution Lecture; Question Answer; Discussion

Project Based Learning 		Presentation (Including Preparation Time)
13. Week Labor Processes in Media: Wages, Working Conditions and Labor Relations, Qualification and Inspection and Small Productivity in Media: Local Media Lecture; Question Answer; Discussion

Project Based Learning 		Presentation (Including Preparation Time)
14. Week An overview Lecture; Question Answer; Discussion

Project Based Learning 		Presentation (Including Preparation Time)

Sources Used in This Course
Recommended Sources
Albarran, A. B. (2002) Media Economics: Understanding Markets, Industries and Concepts, Iowa: Iowa State Press.
Alexander, A, Owers, J., Carveth, R., Hollifield, A. ve Greco, A. (2004) Media Economics: Theory and Practice, Mahwah, NJ: Lawrence Erlbaum Associates.
Özsever, A. (2004) Tekelci Medyada Örgütsüz Gazeteci, Ankara: İmge.
Tonak, A. (2007) Aman Piyasalar: İktisat, Küreselleşme ve Medya, İstanbul: Kalkedon
Wayne, M. (2008) Marksizm ve Medya Araştırmaları, İstanbul: Yordam

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 3
Work Hour outside Classroom (Preparation, strengthening) 14 2
Midterm Exam 1 1
Time to prepare for Midterm Exam 1 8
Final Exam 1 2
Time to prepare for Final Exam 1 15
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
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Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • ECTS credits and course workload