Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
ENTREPRENEURSHIP IN COMMUNICATION İLT413 7. Semester 2 + 0 2.0 2.0

Prerequisites None

Language of Instruction Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Mode of delivery
Course Coordinator
Instructors
Assistants
Goals To ensure that new graduates develop innovative, creative, sustainable business ideas that are specific to the field of communication, to advance in social entrepreneurship projects and to determine the necessary links for making these ideas applicable in the field.
Course Content Creative and innovative entrepreneurship, innovation management.
Learning Outcomes 1) He/she learns the meaning of entrepreneurship and the scope of entrepreneurship in the field of communication.
2) He/she establishes links between business and marketing, communication, media and business
3) He/she has knowledge about new models of communication in the field of communication.
4) He / she discovers the basic principles of project writing, project management and project presentation and makes case studies.
5) He/she See the link between the public sector and the business world.
6) He/she identifies social problems, develops creative and innovative ideas for solving problems or social change.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Introduction week, presenting the course content and explaining the expectations Lecture; Question Answer; Discussion
Opinion Pool
Storyline 		Presentation (Including Preparation Time)
2. Week Concepts of marketing, communication, media and business as the basis of entrepreneurship in the field of communication. In this context, corporate governance, decision-making processes, human resources, time and self-management, leadership, project management, economics, company ethics, an overview of creative new business units. Lecture; Question Answer; Discussion; Demonstration
Opinion Pool
Storyline 		Presentation (Including Preparation Time)
3. Week Concepts of marketing, communication, media and business as the basis of entrepreneurship in the field of communication. In this context, corporate governance, decision-making processes, human resources, time and self-management, leadership, project management, economics, company ethics, an overview of creative new business units. Lecture; Question Answer; Discussion; Demonstration
Opinion Pool
Storyline 		Presentation (Including Preparation Time)
4. Week Creativity and innovation. Innovation in the sense of generating ideas, creativity in terms of applicatio Lecture; Question Answer; Discussion; Demonstration
Opinion Pool
Storyline 		Presentation (Including Preparation Time)
5. Week Innovation management. Lecture; Question Answer; Discussion; Demonstration
Opinion Pool
Storyline 		Presentation (Including Preparation Time)
6. Week Creative industries management Lecture; Question Answer; Discussion; Demonstration
Opinion Pool
Storyline 		Presentation (Including Preparation Time)
7. Week Midterm exams Lecture; Question Answer; Discussion; Demonstration
Opinion Pool
Storyline 		Presentation (Including Preparation Time)
8. Week Social Entrepreneurship Culture Lecture; Question Answer; Discussion; Demonstration
Opinion Pool
Storyline 		Presentation (Including Preparation Time)
9. Week Creative Entrepreneurship: developing personal creative business idea. Lecture; Question Answer; Discussion; Demonstration
Opinion Pool
Storyline 		Presentation (Including Preparation Time)
10. Week Soft Skills Training: Negotiation processes, presentation, problem solving, networking. Lecture; Question Answer; Discussion; Demonstration
Opinion Pool
Storyline 		Presentation (Including Preparation Time)
11. Week Crossmedia Management: Communication, leadership and coaching across all channels. Lecture; Question Answer; Discussion; Demonstration
Opinion Pool
Storyline 		Presentation (Including Preparation Time)
12. Week Start-up Management and Enterprise risk Lecture; Question Answer; Discussion; Demonstration

Storyline 		Presentation (Including Preparation Time)
13. Week Company simulation, Lecture; Question Answer; Discussion; Demonstration
Opinion Pool
Storyline 		Presentation (Including Preparation Time)
14. Week Project writing, project management and project presentation Lecture; Question Answer; Discussion; Demonstration
Opinion Pool
Storyline 		Presentation (Including Preparation Time)

Sources Used in This Course
Recommended Sources
Canan Çetin, Mehmet Lütfi Arslan, Müzakere Teknikleri, Beta Yayınları, 2007.
Erman Demir, "Yaratıcı Endüstriler", içinde: İlef Dergisi, 1/2, 2014, s. 87-10ture
Peter Drucker, İnovasyon ve Girişimcilik, Uygulama ve İlkeler,Optimist, 2017.
Saslih Kaya, Proje Nasıl Hazırlanır?Seçkin Yayıncılık, 2012.
Sezen Özek vd., Girişimcilik Sosyolojisi, Kriter Yayınları,2018.
Yatırıma Hazır Sosyal Girişimler, Kapasite Geliştirme El Kitabı, Mayıs 2018.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
. 34 30
Course Duration (Total weeks*Hours per week) 14 2
Work Hour outside Classroom (Preparation, strengthening) 14 1
Homework 2 5
Midterm Exam 1 1
Time to prepare for Midterm Exam 1 4
Final Exam 1 2
Time to prepare for Final Exam 1 15
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
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Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • ECTS credits and course workload