Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
PUBLIC RELATIONS UBYS208 4. Semester 3 + 0 3.0 4.0

Prerequisites None

Language of Instruction Turkish
Course Level Associate's Degree
Course Type Compulsory
Mode of delivery Oral presentation, question and answer, discussion
Course Coordinator
Instructors
Assistants
Goals To teach the theoretical and practical information on public relations in health care institutions.
Course Content The concept and definition of public relations The emergence and historical development of public relations concepts close to PR reasons creating the need for public relations in health care facilities purposes and characteristics of public relations recognition in PR and promotion activities public relations activities in health facilities The tools used in public relations, materials and methods Application fields of public relations organization of public relations in health care facilities Image creation, social activities, lobbying the development of public relations programs "The development of the health institution and public relations programs Evaluation " Public relations issues arising in practice
Learning Outcomes 1) Explain the basic theoretical knowledge about public relations.
2) Public relations and public relations needs in health institutions sorts of applications.
3) Public relations needs in health institutions in order to develop the program.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week The concept and definition of public relations Lecture; Question Answer; Discussion
Large Group Discussion
Presentation (Including Preparation Time)
2. Week The emergence and historical development of public relations Lecture; Question Answer; Discussion
Large Group Discussion
Presentation (Including Preparation Time)
3. Week Close to public relations concepts Lecture; Question Answer; Discussion
Large Group Discussion
Presentation (Including Preparation Time)
4. Week Health care organizations that reveals the need for public relations reasons Lecture; Question Answer; Discussion
Large Group Discussion
Presentation (Including Preparation Time)
5. Week The purpose of public relations and attributes Lecture; Question Answer; Discussion
Large Group Discussion
Presentation (Including Preparation Time)
6. Week Recognition and promotion activities in PR Lecture; Question Answer; Discussion
Large Group Discussion
Presentation (Including Preparation Time)
7. Week Public relations activities in health facilities Lecture; Question Answer; Discussion
Large Group Discussion
Presentation (Including Preparation Time)
9. Week Used in public relations tools, equipment and methods Lecture; Question Answer; Discussion
Large Group Discussion
Presentation (Including Preparation Time)
10. Week Areas of public relations practice Lecture; Question Answer; Discussion
Large Group Discussion
Presentation (Including Preparation Time)
11. Week Public relations organization in health care organizations Lecture; Question Answer; Discussion
Large Group Discussion
Presentation (Including Preparation Time)
12. Week Image creation, social activities, lobbying Lecture; Question Answer; Discussion
Large Group Discussion
Presentation (Including Preparation Time)
13. Week The development of public relations programs Lecture; Question Answer; Discussion
Large Group Discussion
Presentation (Including Preparation Time)
14. Week Health institutions and the development of public relations programs evaluation Lecture; Question Answer; Discussion
Large Group Discussion
Presentation (Including Preparation Time)
15. Week Public relations issues that arise in applications Lecture; Question Answer; Discussion
Large Group Discussion
Presentation (Including Preparation Time)

Sources Used in This Course
Recommended Sources
Tengilimoğlu, D. Sağlık Kurumlarında Halkla İlişkiler.

Relations with Education Attainment Program Course Competencies
Program RequirementsContribution LevelDK1DK2DK3
PY15000
PY25000
PY35000
PY45000

*DK = Course's Contrubution.
0 1 2 3 4 5
Level of contribution None Very Low Low Fair High Very High
.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 2
Work Hour outside Classroom (Preparation, strengthening) 14 4
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
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Course Information