Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
PUBLIC RELATIONS UHBY1202 4. Semester 2 + 0 2.0 5.0

Prerequisites None

Language of Instruction Turkish
Course Level Associate's Degree
Course Type Compulsory
Mode of delivery
Course Coordinator
Instructors
Assistants
Goals Presenting the services of public or civil bodies, making the body sympathic, giving the bases of public relations, expressing the principles of this science, analysing the target group, learning the effective relation ways
Course Content Communication and the role of communication in public relations, Definition of public relations and historical development
Learning Outcomes 1) Description of the historical development of public relations and understanding
2) Counts the grounds of necessity of public relations in the bodies
3) Expresses the aims and principles in public relations
4) Public relations activities are used in the diagnosis of communication tools.
5) Refers to the area that was associated of Public Relations
6) defines the activities of public relations on the area of law

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Communication and the role of communication in public relations

2. Week Definition of public relations and historical development

3. Week Importance of public relations and its aims

4. Week Basic principles of publis relations

5. Week The areas related to public relations

6. Week Process of public relations

7. Week Organization of the public relations unit

8. Week Target group in public relations

9. Week Communication materials in public relations

10. Week The technic of effective presentation in public relations

11. Week Use of technology in public relations

12. Week Proffessional communication

13. Week Social responsibility activities in the field of law services

14. Week Public relations activities of ministry of justice


Sources Used in This Course
Recommended Sources
Dilaver Tengilimoğlu, Yüksel Öztürk, İşletmelerde Halkla İlişkiler, Seçkin Yayınevi, Ankara
Filiz Balta PELTEKOĞLU, Halkla İlişkiler Nedir?, Beta Basım Yayım Dağıtım, İstanbul
Nuri TORTOP, Halkla İlişkiler, Yargı Yayınları, Ankara
Zeyyat SABUNCUOĞLU, İşletmelerde Halkla İlişkiler, Ezgi Kitabevi Yayınları, Bursa

Relations with Education Attainment Program Course Competencies
Program RequirementsContribution LevelDK1DK2DK3DK4DK5DK6
PY15000000
PY25000000
PY35000000
PY45000000
PY55000000

*DK = Course's Contrubution.
0 1 2 3 4 5
Level of contribution None Very Low Low Fair High Very High
.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 2
Work Hour outside Classroom (Preparation, strengthening) 14 1
Presentation (Including Preparation Time) 14 0.5
Midterm Exam 1 1
Time to prepare for Midterm Exam 4 1
Final Exam 1 1
Time to prepare for Final Exam 5 1
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
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Course Information