Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
SPORTS MARKETING ASP201 3. Semester 0 + 0 0 6.0

Prerequisites None

Language of Instruction Turkish
Course Level Associate's Degree
Course Type Compulsory
Mode of delivery
Course Coordinator
Instructors ANKUZEF ANKUZEF
Assistants
Goals To teach the basic concepts of marketing, to introduce the basic principles of marketing, sports marketing, sports products, explaining what is going on and discuss its place in the consumer products, the relationship between sports, advertising and sponsorship, to promote strategic marketing issues.
Course Content Basic concepts related to marketing basic principles of marketing, presentation of sports products and the relationships between sports products and consumer, advertisement and strategic marketing.
Learning Outcomes 1) Know general approaches and related definitions of marketing, sports and sport products.
2) Know basic concepts in general marketing and marketing management.
3) recognizes macro and micro factors that affect marketing environment and marketing.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week DISCUSSION OF THE COURSE, DISCIPLINE OF GENERAL APPROACHES FOR MARKETING, SPORTS AND SPORTS PRODUCTS Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
2. Week MARKETING, DEFINITION AND PRINCIPLES Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
3. Week BASIC CONCEPTS IN MARKETING AND MARKETING MANAGEMENT Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
4. Week MACRO AND MICRO ACTIVITIES AFFECTING MARKETING ENVIRONMENT AND MARKETING Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
5. Week MARKETING VARIABLES; PRODUCT, PRICE, PLACE AND CARE Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
6. Week DETAILED APPROACHES TO MARKETING VARIABLES Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
7. Week SPORTS MARKETING, DEFINITION AND RELATED CONCEPTS Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
8. Week Midterm Exam Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
9. Week DISCIPLINE OF SPORTS MARKETING WITH SPORTS PRODUCTS MARKETING AND SPORT MARKETING CONDITIONS WITH PRODUCTS Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
10. Week SPORTS ORGANIZERS AND RETAIL SUNDAYS IN SPORTS MARKET SERVICES Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
11. Week SPONSORSHIP AND PHILOSOPHY Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
12. Week SPONSORSHIP AND PROPOSAL PREPARATION Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
13. Week SPONSORSHIP PURPOSES AND REALIZATION Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time) Project (Including Preparation and presentation Time)
14. Week SPORTS SPONSORSHIP AND SPONSORSHIP OPTIONS, STEPS TO CREATE SPONSORSHIP. Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
15. Week WHAT IS THE PUBLIC RELATIONS? Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)
16. Week PPROACHES IN THE SPORT MARKETING AND FOLLOWING RELATIONSHIPS Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time)

Sources Used in This Course
Recommended Sources
Akşar, T. Endüstriyel Futbol, Literatür Yayıncılık İstanbul, 2005.
Altunışık, R., Özdemir, Ş., Torlak, Ö., Çağdaş Pazarlama, Değişim Yayınları, İstanbul, 2001.
Argan, M. Spor Sponsorluğu Yönetimi, Detay Yayıncılık, Ankara, 2004.
Argan, M., Katırcı, H., Spor Pazarlaması, Nobel Yayın, Ankara, 2002.
Balcı, V. Spor Pazarlaması, Bağırgan Yayınları, Ankara, 2005.
Brooks, C.M., Sport Marketing, Printice Hall, New Jersey,1994,s.33
Parks, J.B., Zenger, B.R.K., Quarterman, J., Editörs; Contemporary Sport Managament, Human Kinetics, 1998,s.2.)
Stodlar. D.K., Sport Marketing Quarterly , Volume 11. Number 1. 2002.
Yükselen, C., Pazarlama, İlkeler- Yönetim, Detay Yayıncılık, Ankara, 1998.

Relations with Education Attainment Program Course Competencies
Program RequirementsContribution LevelDK1DK2DK3
PY15555
PY25555
PY35555
PY45555
PY55555

*DK = Course's Contrubution.
0 1 2 3 4 5
Level of contribution None Very Low Low Fair High Very High
.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 4
Presentation (Including Preparation Time) 5 5
Report (Including Preparation and presentation Time) 8 5
Midterm Exam 1 5
Time to prepare for Midterm Exam 5 5
Final Exam 1 5
Time to prepare for Final Exam 5 10
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
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Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • Relations with Education Attainment Program Course Competencies
  • ECTS credits and course workload