Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
SPORTS SPONSORSHIP ASP206 4. Semester 0 + 0 0 5.0

Prerequisites None

Language of Instruction Turkish
Course Level Associate's Degree
Course Type Compulsory
Mode of delivery Theoric
Course Coordinator
Instructors ANKUZEF ANKUZEF
Assistants
Goals By learning the meaning of sponsorship in the world and in the country, future sponsorship investments will be examined.
Course Content Sponsorship concept, historical development of sponsorship, sponsorship goals and areas, sponsorship planning, preparation of sponsorship file, legal dimension of sponsorship, sponsorship in various events.
Learning Outcomes 1) Defining sponsorship
2) Define public relations
3) Knows the historical development of sponsorship
4) Explains the purpose of sponsorship's public relations
5) Explains advertising and marketing goals in sponsorship
6) Knows the important sponsorship applications in Turkey and around the World.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Definition and historical development of sponsorship Lecture; Question Answer; Problem Solving; Role Play
Panel
Brain Based Learning 		Homework
2. Week Purposes and types of sponsorship Question Answer; Problem Solving; Discussion
Symposium
Scenario Based Learning 		Presentation (Including Preparation Time)
3. Week Culture and art sponsorship and examples Problem Solving; Case Study
Panel
Scenario Based Learning 		Presentation (Including Preparation Time)
4. Week Sports sponsorship and examples Lecture; Question Answer; Problem Solving
Speech Loop
Project Based Learning 		Homework
5. Week Sponsorship in Education and Social Areas Lecture; Question Answer; Problem Solving; Discussion
Speech Loop
Problem Based Learning 		Homework
6. Week Environment and Health Sponsorship Question Answer; Problem Solving; Discussion
Workshop
Project Based Learning 		Homework
7. Week Midterm Exam and homework Problem Solving
Opinion Pool
Project Based Learning 		Homework
8. Week Advertising and marketing in sponsorship Lecture; Question Answer; Problem Solving
Opinion Pool
Project Based Learning 		Homework
9. Week Different sponsorship areas Problem Solving; Discussion; Case Study
Station
Project Based Learning 		Project (Including Preparation and presentation Time)
10. Week Sponsorship and Application Areas in Sport Lecture; Question Answer; Problem Solving
Workshop
Project Based Learning 		Project (Including Preparation and presentation Time)
11. Week Sponsorship and Internal Communication Lecture; Question Answer; Problem Solving
Station
Play Based Learning 		Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)
12. Week Sponsorship and Out of Office Communication Lecture; Question Answer; Problem Solving
Workshop
Project Based Learning 		Presentation (Including Preparation Time)
13. Week Sponsorship and Public Relations Lecture; Question Answer; Problem Solving
Buzz Group
Problem Based Learning 		Homework
14. Week Final Exam and homework Demonstration
Symposium
Play Based Learning 		Homework

Sources Used in This Course
Recommended Sources
Biscaia, R., & Rocha, C. M. (2018). Sponsorship of the 2016 Rio Olympic Games: An empirical examination of the reactions to local sponsors and rival brands (Forthcoming). Sport Marketing Quarterly.
Cody, K., & Jackson, S. (2016). The contested terrain of alcohol sponsorship of sport in New Zealand. International Review for the Sociology of Sport, 51(4), 375-393.
Cornwell, T. B., & Kwak, D. H. (2015). Sponsorship-linked marketing: Introduction to topics.
Cornwell, T. B., & Lee, C. (2016). Employer Branding: Preliminary Thinking on the Role of Corporate Sponsorship. In Marketing Challenges in a Turbulent Business Environment (pp. 631-631). Springer, Cham.
Edwards, M. R. (2016). The Olympic Effect: Employee Reactions to Their Employer's Sponsorship of a High‐Profile Global Sporting Event. Human Resource Management, 55(4), 721-740.
Grohs, R., & Reisinger, H. (2014). Sponsorship effects on brand image: The role of exposure and activity involvement. Journal of Business Research, 67(5), 1018-1025.
Koo, G. Y., Quarterman, J., & Flynn, L. (2006). Effect of perceived sport event and sponsor image fit on consumers' cognition, affect, and behavioral intentions. Sport Marketing Quarterly, 15(2).
McDonald, C. (1991). Sponsorship and the image of the sponsor. European journal of marketing, 25(11), 31-38.
McDonald, H., & Karg, A. (2015). Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time. Journal of Marketing Communications, 21(5), 372-391.
Walraven, M., Bijmolt, T. H., & Koning, R. H. (2014). Dynamic effects of sponsoring: How sponsorship awareness develops over time. Journal of advertising, 43(2), 142-154.

Relations with Education Attainment Program Course Competencies
Program RequirementsContribution LevelDK1DK2DK3DK4DK5DK6
PY15555555
PY25555555
PY35555555
PY45555555
PY55555555

*DK = Course's Contrubution.
0 1 2 3 4 5
Level of contribution None Very Low Low Fair High Very High
.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 1
Work Hour outside Classroom (Preparation, strengthening) 14 1
Midterm Exam 1 1
Final Exam 1 1
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
Quick Access Hızlı Erişim Genişlet
Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • Relations with Education Attainment Program Course Competencies
  • ECTS credits and course workload