Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
MODERN MEDIA ORGANIZATIONS UGZT200 4. Semester 2 + 0 2.0 4.0

Prerequisites None

Language of Instruction Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Mode of delivery Lecture-Question-Answer-Discussion
Course Coordinator
Instructors Zafer KIYAN
Assistants
Goals The aim of this course is to explain the structure of modern media organizations
Course Content The content of this course consists of different media of organizations such as print, publishing, newspaper, news agencies, radio and television, internet, and social media
Learning Outcomes 1) Students who take this course understand technology in the production process of news
2) Students who take this course understand the structure of modern media companies
3) Students who take this course understand the process of production and circulation in modern media companies
4) Students who take this course learn the position of cultural workers in the production of culture
5) Students who take this course make realistic choices for their professional development

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Analyzing Modern Media Business from a Socio-Historical Perspective I Lecture; Discussion
Large Group Discussion
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
2. Week Analyzing Modern Media Business from a Socio-Historical Perspective II Lecture; Discussion
Large Group Discussion
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
3. Week The Birth of Modern Business Lecture; Discussion
Large Group Discussion
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
4. Week Industrial Revoulation, 1780-1840, The Period of Early Capitalism Lecture; Discussion
Large Group Discussion
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
5. Week Print and Publishing Organization Lecture; Discussion
Large Group Discussion
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
6. Week Newspaper Organization Lecture; Discussion
Large Group Discussion
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
7. Week Midterm Exam Lecture; Discussion
Large Group Discussion
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
8. Week Industrial Revolution, 1870-1913, International Communication Lecture; Discussion
Large Group Discussion
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
9. Week Radio and Television Organization Lecture; Discussion
Large Group Discussion
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
10. Week News Agencies Lecture; Discussion
Large Group Discussion
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
11. Week Global Media Companies Lecture; Discussion
Large Group Discussion
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
12. Week Global Media Services, Key Actors, Social Media Lecture; Discussion
Large Group Discussion
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
13. Week Social Media, User-Generated Content, Advertising, and Commodification Lecture; Discussion
Large Group Discussion
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
14. Week Final Exam


Sources Used in This Course
Recommended Sources
Adaklı, G. (2006). Türkiye’de Medya Endüstrisi: Neoliberalizm Çağında Mülkiyet ve Kontrol İlişkileri, Ütopya Yayınları, Ankara
Belek, İ. (2004). Esnek Üretim, Derin Sömürü, NK, İstanbul
Charon, J. M. (1992). Medya Dünyası, İletişim Yayınları, İstanbul.
Geray, H. (2005) “Kitle I·letis¸iminde Reklamcılık”, Funda Basaran ve Haluk Geray, Iletişim Ağlarının Ekonomisi, Siyasal Kitapevi, Ankara (s. 141-159).
İnceoğlu, Y. (2010). Uluslararası Medya Eleştirileri, Der yayınları, İstanbul
Kuyucu, M. (2012). Türkiye'de Medya Ekonomisi, Esen Kitap, İstanbul
Mattelart, A. (2001). İletişimin Dünyalaşması, İletişim Yay. İstanbul
Söylemez, A. (1997). Medya Ekonomisi ve Türkiye Örneği, Haberal Yayınları, Ankara

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 16 2
Work Hour outside Classroom (Preparation, strengthening) 16 2
Homework 1 1
Quiz 2 1
Midterm Exam 1 1
Time to prepare for Midterm Exam 1 11
Final Exam 1 3
Time to prepare for Final Exam 1 23
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
Quick Access Hızlı Erişim Genişlet
Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • ECTS credits and course workload