Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
PUBLIC RELATIONS IN HEALTH CARE TSU205 3. Semester 2 + 0 2.0 3.0

Prerequisites None

Language of Instruction Turkish
Course Level Associate's Degree
Course Type Compulsory
Mode of delivery Face to face training.
Course Coordinator
Instructors Perihan ŞENEL TEKİN
Assistants
Goals Health care institutions and health services in the context of public relations concepts and importance, for practical purposes, public relations, under the title of the image, social responsibility, crisis management and about branding have knowledge is to ensure that.
Course Content Health care institutions and health care concept and its importance in the context of public relations, for practical purposes, under the image of public relations, social responsibility, crisis management and branding
Learning Outcomes 1) He/she will be able to know basic concept of public relationship.
2) To know the organization of public relations in health institutions.
3) Public relations in health care organizations knows the stages of developing the program.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Introduction to PR Lecture; Question Answer
Brainstorming
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
2. Week Needs of Public Relations in HCS Lecture; Question Answer
Brainstorming
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
3. Week Public Relations Objectives and Principles in HCS. Lecture; Question Answer
Brainstorming
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
4. Week Public Relations Organization in HSC. Lecture; Question Answer
Brainstorming
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
5. Week Development of Public Relations Program in HSC. Lecture; Question Answer
Brainstorming
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
6. Week Public Relations Activities in HSC. Lecture; Question Answer
Brainstorming
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
7. Week Public Relations Practice Areas Lecture; Question Answer
Brainstorming
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
8. Week Exam Lecture; Question Answer

 Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
9. Week Tools and Methods in PR. Lecture; Question Answer
Brainstorming
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
10. Week Crisis and Crisis Management in Public Relations. Lecture; Question Answer
Brainstorming
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
11. Week Branding and Public Relations Lecture; Question Answer
Brainstorming
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
12. Week Corporate Social Responsibility and Public Relations Lecture; Question Answer
Brainstorming
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
13. Week Major Problems in PR. Lecture; Question Answer; Case Study
Brainstorming
Problem Based Learning 		Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
14. Week Review Lecture; Question Answer

 Activity (Web Search, Library Work, Trip, Observation, Interview etc.)

Sources Used in This Course
Recommended Sources
Sağlık Hizmetlerinde Halkla İlişkiler, tengilioğlu D., Tekin P. Ş., Ankara Üniversitesi Uzaktan Eğitim yayınları, Yayın No 62, 2010.

Relations with Education Attainment Program Course Competencies
Program RequirementsContribution LevelDK1DK2DK3
PY15000
PY35555
PY225555

*DK = Course's Contrubution.
0 1 2 3 4 5
Level of contribution None Very Low Low Fair High Very High
.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 2
Work Hour outside Classroom (Preparation, strengthening) 14 2
Activity (Web Search, Library Work, Trip, Observation, Interview etc.) 14 1
Midterm Exam 1 1
Time to prepare for Midterm Exam 1 14
Final Exam 1 1
Time to prepare for Final Exam 1 14
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
Quick Access Hızlı Erişim Genişlet
Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • Relations with Education Attainment Program Course Competencies
  • ECTS credits and course workload