Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
STRATEGIC MANAGEMENT AND PLANNING IN HEALTHCARE 66054015 3 + 0 3.0 8.0

Prerequisites None

Language of Instruction English
Course Level Graduate Degree
Course Type Compulsory
Mode of delivery
Course Coordinator
Instructors ÇAĞDAŞ ERKAN AKYÜREK
Assistants
Goals The aim of the course is to teach the knowledge and skills for strategic planning and management in healthcare institutions.
Course Content In the course, the included topics are: strategy, planning, the nature of strategic management, competitor analysis, internal analysis, directing strategies and corporate strategies.
Learning Outcomes 1) Explains basic theoretical and practical knowledge about planning and strategic management in health institutions.
2) Lists strategic management practices and requirements in the healthcare.
3) Lists the process of environmental analysis and environmental analysis techniques.
4) Lists strategic management techniques.
5) Applies the suitable strategic management technique according to internal and external environmental conditions that exist in health institutions.
6) Makes portfolio analysis.
7) Applies strategic management techniques both in private and public healthcare institutions.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week "Overview of Health Planning Main concepts of Strategic Management " Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
2. Week "The content of strategic management, the processand the phases of strategic management Approaches to Planning and Planning for Health " Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
3. Week "Strategic Management and related concepts The Notion of strategic management and schools of strategic management " Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
4. Week "Strategic management in healthcare institutions The Nature and the elements of strategic management " Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
5. Week "General descriptions, structure and processes of strategic planning Strategy development process and strategic analysis " Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
6. Week "The analysis of environment, the process of environmental analysis, analyze techniques The strategic analysis of strategic magamenet cases and case studies " Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
7. Week "The comprehension of healthcare environment and analysis Firm analysis, advantages and disadvantages " Lecture; Discussion
Brainstorming
Brain Based Learning 		Homework
8. Week "Analysis of strategic alternatives, portfolio analysis Service area competitor analysis " Lecture; Discussion
Brainstorming
Brain Based Learning 		Homework
9. Week " Internal environment analysis and competitive advantage Growth and development strategies " Lecture; Discussion
Brainstorming
Brain Based Learning 		Homework
10. Week "Standstill growth, saving and liquidation strategies Strategic directing " Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
11. Week "Plans, strategies and activities The execution of strategies " Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
12. Week "Strategic management in private and state institutions The development and assessment of strategic alternatives and strategic selection " Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
13. Week "Added-Value creating service providing strategies The assessment and control of strategies " Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
14. Week "Other issues related with strategic management Information about strategic control, writing down of a strategic plan " Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)

Sources Used in This Course
Recommended Sources
Dinçer Ömer, (1996), Stratejik Yönetim ve İşletme Politikası. 2.Basım, Beta Yayıncılık
Duncan, Jack, Ginter, Peter M., Swayne, Linda E., (1995), Stratejik Management of Health Care Organization. Blackwell Business , Massachusetts, USA.
Eren, Erol, (2000), Stratejik Yönetim ve İşletme Politikası. Beta Yayıncılık
Kovner Antony, Neuhauser, R.Duncan, (1994), Health Services Management, AUPHA Pres.
Mintzberg Henry, Brain Q. James, Ghsohal Sumantra, (1998), The Strategy Process, Prentice Hall, London
Ramani K.V.; Mavalankar D.; Govil D. (2008) Strategic Issues and Challenges in Health Management, Sage Publications.
Schneller Eugene S., Strategic Management of The Health Care Supply Chain, Jossey Bass Imprint, 2006
Swayne Linda E. Duncan, W. Jack , Strategic Management of Health Care Organizations, Bossey-Bass A. Willey Imprint, 2008
Zuckerman A.M. (2005) Healthcare Strategic Planning, Health Administration Press

Relations with Education Attainment Program Course Competencies
Program RequirementsContribution LevelDK1DK2DK3DK4DK5DK6DK7
PY150000000
PY250000000
PY350000000
PY450000000
PY550000000

*DK = Course's Contrubution.
0 1 2 3 4 5
Level of contribution None Very Low Low Fair High Very High
.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 3
Work Hour outside Classroom (Preparation, strengthening) 14 4
Homework 1 30
Presentation (Including Preparation Time) 1 30
Midterm Exam 1 1
Time to prepare for Midterm Exam 1 30
Final Exam 1 1
Time to prepare for Final Exam 1 50
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
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Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • Relations with Education Attainment Program Course Competencies
  • ECTS credits and course workload