Course Information

Course Information

Course Title	Code	Semester	L+U Hour	Credits	ECTS
PUBLIC RELATIONS	BAD236	4. Semester	2 + 0	2.0	3.0

Prerequisites

None

Language of Instruction	Turkish
Course Level	Associate's Degree
Course Type	Elective
Mode of delivery	Oral presentation, question and answer, discussion
Course Coordinator
Instructors
Assistants
Goals	To teach the theoretical and practical information on public relations in health care institutions.
Course Content	The concept and definition of public relations The emergence and historical development of public relations concepts close to PR reasons creating the need for public relations in health care facilities purposes and characteristics of public relations recognition in PR and promotion activities public relations activities in health facilities The tools used in public relations, materials and methods Application fields of public relations organization of public relations in health care facilities Image creation, social activities, lobbying the development of public relations programs "The development of the health institution and public relations programs Evaluation " Public relations issues arising in practice
Learning Outcomes	1) Explain the basic theoretical knowledge about public relations. 2) Public relations and public relations needs in health institutions sorts of applications. 3) Public relations needs in health institutions in order to develop the program.