Course Information

Course Title	Code	Semester	L+U Hour	Credits	ECTS
BASIC CONCEPTS IN PR	UHİL1101	1. Semester	2 + 0	2.0	6.0

Prerequisites

None

Language of Instruction	Turkish
Course Level	Bachelor's Degree
Course Type	Compulsory
Mode of delivery	Telling-discussion
Course Coordinator
Instructors	İsmail Uğur AKSOY
Assistants
Goals	The aim of the course is to develop on understanding on the historical develoment of public relations, basic consepts and activities. Also, to discus the similarities and differences of public realtion with related fields.
Course Content	In this course, the basic consepts of public relations will be discussed
Learning Outcomes	1) Identify the basic consepts of public relations 2) Identify the consepts: propaganda, crisis management, lobbying, sponsorship, ombudsman 3) Analyzes the relationship in public relations and advertising and the other areas such as marketing , design, public relations, crisis and issues management , campaign management, political, organizational communication 4) Interpret the public relations ans advertising social role and their developments. 5) May indicate the theory and practice integrity in public relations and advertising practices 6) Evaluate the difference in the practice of public relations in public and private sectors . 7) Explain the relationship between the management- managed in public relations. 8) Describes the customer - company relationship in private sector 's public relations.

Week	Topics	Teaching and Learning Methods and Techniques	Study Materials
1. Week	Introduction
2. Week	Public relations` origin and progress
3. Week	Public Relations in Ottoman Empire
4. Week	Limitation of Public Relations and Relations with Other Areas
5. Week	Basic Public Categories in Public Relations
6. Week	Internal Public Relations
7. Week	Midterm Exam
8. Week	Midterm Exam
9. Week	Public Relations in the Public Sector : Recognition
10. Week	Public Relations in the Public Sector : Promotion
11. Week	Public Relations in the Private Sector
12. Week	Public Relations Tools and Methods
13. Week	New Communication Technologies and Public Relations
14. Week	The Future of Public Relations
15. Week	Final Exam
16. Week	Final Exam

Recommended Sources

1 Kazancı, M. (2005). Kamuda ve Özel Sektörde Halkla İlişkiler. Turhan Yayınevi: Ankara

2 Ertekin, Y. (1995). Halkla İlişkiler. TODAİE: Ankara

3 Uysal, B. (1998). Siyaset, Yönetim, Halkla İlişkiler. TODAİE: Ankara

4 Cutlip, S. M, Center, A. H. ve Brom, G. M. (1985. Effective Public Relations. Prentice Hall:Englewood Cliffs

*DK = Course's Contrubution.

	0	1	2	3	4	5
Level of contribution	None	Very Low	Low	Fair	High	Very High

Event	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Total weeks*Hours per week)	16	2	32
Work Hour outside Classroom (Preparation, strengthening)	16	3	48
Midterm Exam	1	1	1
Time to prepare for Midterm Exam	1	10	10
Time to prepare for Final Exam	1	15	15
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course			30