Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
PUBLIC RELATIONS PLANNING UHİL1304 6. Semester 2 + 0 2.0 6.0

Prerequisites None

Language of Instruction Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Mode of delivery
Course Coordinator
Instructors
Assistants
Goals To inform students about event management in public relations, press relations and campaign cycle.Teaching domain-specific practices through a variety of applications
Course Content The course includes practices, steps and values specific to public relations.
Learning Outcomes 1) Learns that the basis of public relations is based on planning and research.
2) 2-Re-arranges personal working methods in the context of the importance of group work in Public Relations.
3) Plans all kinds of activities and campaigns in public relations.
4) Can analyze all types of target groups.
5) Realizes the importance of relations with the press and applies the methods used in relations with the press.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Informing students about the course flow and expectations.

2. Week Campaign Concept in Public Relations. Etymology of Campaign Concept and Features of Modern Campaigns.

3. Week Introducing Campaign Stages. The Importance of Research and Analysis in This Framework.

4. Week Strategic Planning as Second Stage

5. Week Third Stage and PR-Concept

6. Week Explanation of Media and Advertising Channels within the Framework of PR Concept and Sample Application

7. Week Application as the Fourth Stage in the Campaign

8. Week Preparation of Budgeting, Time and Activity Tables in the Campaign

9. Week Budgeting, Preparation of Time and Activity Tables in the Campaign. Example applications

10. Week Fifth Stage of the Campaign and Inspection / Evaluation

11. Week Checking/ Evaluation Methods: Formal-Contextual

12. Week Evaluation of the Campaign in the Context of Its Results and Goals. Explaining the Campaign Evaluation Criteria

13. Week New Media and PR

14. Week Possibilities of New Media: Interaction, Permanent Attachment, Partial Reading. The Future of the Campaign in Public Relations

15. Week Final


Sources Used in This Course
Recommended Sources
Ceyda Aydede. Halkla İlişkiler Kampanyaları. MediaCat.
Fatih Keskin, Politik Kampanya. Teorik ve Pratik. Siyasal Kitabevi. 2017.

Relations with Education Attainment Program Course Competencies
Program RequirementsContribution LevelDK1DK2DK3DK4DK5
PY1500000
PY2500000
PY3500000
PY4500000

*DK = Course's Contrubution.
0 1 2 3 4 5
Level of contribution None Very Low Low Fair High Very High
.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 3
Work Hour outside Classroom (Preparation, strengthening) 14 4
Homework 1 15
Quiz 2 1
Final Exam 1 1
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
Quick Access Hızlı Erişim Genişlet
Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • Relations with Education Attainment Program Course Competencies
  • ECTS credits and course workload