Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
PUBLIC RELATIONS BSU114 2. Semester 2 + 0 2.0 3.0

Prerequisites None

Language of Instruction Turkish
Course Level Associate's Degree
Course Type Compulsory
Mode of delivery
Course Coordinator
Instructors
Assistants
Goals To teach the theoretical and practical information on public relations.
Course Content To comprehend the definition, importance, purpose, basic concepts and principles of Public Relations and its historical development in the world and in Turkey. To learn the basic theories and principles of public relations and the methods and tools used. To discuss the organizational structure of public relations, the qualifications required of a public relations specialist and the studies of public relations in the fields of advertising, propaganda, marketing, promotion and communication.
Learning Outcomes 1) Explain the basic theoretical knowledge about public relations.
2) Public relations and public relations needs in healt
3) Public relations needs in order to develop the program.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week The concept of Public Relations, its history and associated Fields Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
2. Week Basic principles and objectives of Public Relations Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
3. Week Methods and tools Utilized in public relations Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
4. Week Public Relations in terms of organization Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
5. Week The Public Relations Process Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
6. Week The public and the target audience in public relations practices Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
7. Week Midterm Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
8. Week Public Relations In Times Of Crisis Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
9. Week Public Relations and sponsorship Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
10. Week Image and Social Responsibility in Public Relations Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
11. Week Ethics of the National and International Public Relations Profession Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
12. Week The development of public relations programs Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
13. Week Example Public Relations Practice - 1 Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
14. Week Example Public Relations Practice -2 Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)

Sources Used in This Course
Recommended Sources
Yavuz, C. (2013). Halkla İlişkiler (3.Baskı). Ankara: Detay Yayıncılık.

Relations with Education Attainment Program Course Competencies
Program RequirementsContribution LevelDK1DK2DK3
PY15000
PY25000
PY35000
PY45000

*DK = Course's Contrubution.
0 1 2 3 4 5
Level of contribution None Very Low Low Fair High Very High
.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 2
Work Hour outside Classroom (Preparation, strengthening) 14 4
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
Quick Access Hızlı Erişim Genişlet
Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • Relations with Education Attainment Program Course Competencies
  • ECTS credits and course workload