Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
MARKETING OF FINANCIAL SERVICES BSU207 3. Semester 2 + 0 2.0 3.0

Prerequisites None

Language of Instruction Turkish
Course Level Associate's Degree
Course Type Compulsory
Mode of delivery
Course Coordinator
Instructors
Assistants
Goals It is aimed to gain basic theoretical knowledge about the sales and marketing of Bank and Insurance products and all related concepts and definitions in the finance sector.
Course Content Starting with giving general theoretical knowledge about marketing, important issues are mentioned later on sectoral information about service marketing, banking marketing and insurance marketing, customer relations and marketing of financial services.
Learning Outcomes 1) He knows all the concepts about marketing and marketing.
2) He knows the marketing mix members.
3) He knows basic concepts and information about service marketing.
4) They remember financial services and information about their sales.
5) Bank and insurance Features of sales and strategies in product sales understand and apply.
6) Sales techniques and vendor elements are applied and applied in the sector.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Course introduction, aim, method, materials Lecture; Question Answer; Discussion; Case Study
Brainstorming
 Presentation (Including Preparation Time) Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
2. Week Marketing Concept, Marketing System Lecture; Question Answer
Brainstorming
 Presentation (Including Preparation Time)
3. Week The environmental layers that make up the Marketing System, basic marketing strategies Lecture; Question Answer
Brainstorming
 Presentation (Including Preparation Time)
4. Week Target market studies and market segmentation Lecture; Question Answer; Discussion
Brainstorming
 Presentation (Including Preparation Time)
5. Week Market research and basic steps of the proces Lecture; Question Answer
Brainstorming
 Presentation (Including Preparation Time)
6. Week Target market and features of buyers purchasing stages pajara appropriate marketing Lecture; Question Answer; Case Study
Brainstorming
 Presentation (Including Preparation Time)
7. Week Midterm Exam Question Answer; Discussion; Case Study
Brainstorming
 Homework Report (Including Preparation and presentation Time) Activity (Web Search, Library Work, Trip, Observation, Interview etc.) Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)
8. Week Service marketing, marketing in service sector Lecture; Question Answer
Brainstorming
 Presentation (Including Preparation Time)
9. Week Service characteristics, human factor in the service sector Lecture; Question Answer
Brainstorming
 Presentation (Including Preparation Time)
10. Week Success analysis in service sector and 7S model Lecture; Question Answer
Brainstorming
 Presentation (Including Preparation Time)
11. Week Expanded marketing mix components in service marketing Lecture; Question Answer
Brainstorming
 Presentation (Including Preparation Time)
12. Week Marketing-bank products and features in banking market research, dimensions of marketing policie Lecture; Question Answer
Brainstorming
 Presentation (Including Preparation Time)
13. Week Important points in marketing in banking are pricing, corporate individual marketing, Lecture; Question Answer; Case Study
Brainstorming
 Presentation (Including Preparation Time)
14. Week Insurance flare, insurance marketing components, sales planning, distribution channels Lecture; Question Answer
Brainstorming
 Presentation (Including Preparation Time)
15. Week Sales representatives, finding customers, realizing sales, after sales strategies Lecture; Question Answer; Case Study
Brainstorming
 Presentation (Including Preparation Time)
16. Week Final Exam Question Answer
Brainstorming
 Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)

Sources Used in This Course
Recommended Sources
Anonim, Müşteri Odaklı Hizmet Bilinci Eğitimi Notu, Vakıf Emeklilik A.Ş., İstanbul, 2003
Bilgin, Z. (2003) Sigortacılar İçin Pazarlama ve Satış Eğitimi Ders Notları, Türk Sigorta Enstitüsü Yayınları, İstanbul
Çağlar, İ., Kılıç, S. (2005). Pazarlama, MESTEK Mesleki ve Teknik Yayınlar Serisi:4, Nobel Yayınları, Ankara
Elbeyli, M.Ü. (2001). Sigorta ve Sigorta Pazarlaması, İstanbul
Irons K.W.N., (Çeviri: Gediz, E). (2003). Sigorta Pazarlaması, Türk Sigorta Enstitüsü Yayınları, İstanbul
İslamoğlu, A., H. (1999). Pazarlama Yönetimi, Beta Yayınları, İstanbul.
Kotler, P. (Millennium Baskı). Pazarlama Yönetimi- Çeviri: Nejat Muallimoğlu, Beta Yayınları, 10. Baskı, İstanbul.
Odabaşı, Y. (2001). Pazarlama Planı Rehberi, KOSGEB Girişimciliği Geliştirme Enstitüsü, Ankara
Sergici, E. (2001). Sigorta ve Pazarlama-Makaleler, İstanbul

Relations with Education Attainment Program Course Competencies
Program RequirementsContribution LevelDK1DK2DK3DK4DK5DK6
PY15000000
PY25000000
PY35000000
PY45000000

*DK = Course's Contrubution.
0 1 2 3 4 5
Level of contribution None Very Low Low Fair High Very High
.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 2
Work Hour outside Classroom (Preparation, strengthening) 14 1
Homework 4 2
Activity (Web Search, Library Work, Trip, Observation, Interview etc.) 14 1
Midterm Exam 1 1
Time to prepare for Midterm Exam 6 3
Final Exam 1 1
Time to prepare for Final Exam 4 2
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
Quick Access Hızlı Erişim Genişlet
Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • Relations with Education Attainment Program Course Competencies
  • ECTS credits and course workload