Course Information

Course Title	Code	Semester	L+U Hour	Credits	ECTS
MARKETING OF FINANCIAL SERVICES	UBAS1205	3. Semester	2 + 0	2.0	5.0

Prerequisites

None

Language of Instruction	Turkish
Course Level	Associate's Degree
Course Type	Compulsory
Mode of delivery
Course Coordinator
Instructors	Sabri Serkan KIZILSU
Assistants
Goals	It is aimed to gain basic theoretical knowledge about the sales and marketing of Bank and Insurance products and all related concepts and definitions in the finance sector.
Course Content	Starting with giving general theoretical knowledge about marketing, important issues are mentioned later on sectoral information about service marketing, banking marketing and insurance marketing, customer relations and marketing of financial services.
Learning Outcomes	1) He knows all the concepts about marketing and marketing. 2) He knows the marketing mix members. 3) He knows basic concepts and information about service marketing. 4) They remember financial services and information about their sales. 5) Bank and insurance Features of sales and strategies in product sales understand and apply. 6) Sales techniques and vendor elements are applied and applied in the sector.

Week	Topics	Teaching and Learning Methods and Techniques	Study Materials
1. Week	Course introduction, aim, method, materials
2. Week	Marketing Concept, Marketing System
3. Week	The environmental layers that make up the Marketing System, basic marketing strategies
4. Week	Target market studies and market segmentation
5. Week	Market research and basic steps of the proces
6. Week	Target market and features of buyers purchasing stages pajara appropriate marketing
8. Week	Service characteristics, human factor in the service sector
9. Week	Success analysis in service sector and 7S model
10. Week	Expanded marketing mix components in service marketing
11. Week	Marketing-bank products and features in banking market research, dimensions of marketing policie
12. Week	Important points in marketing in banking are pricing, corporate individual marketing,
13. Week	Insurance flare, insurance marketing components, sales planning, distribution channels
14. Week	Sales representatives, finding customers, realizing sales, after sales strategies
15. Week	Final Exam
16. Week	Midterm Exam

Recommended Sources

Anonim, Müşteri Odaklı Hizmet Bilinci Eğitimi Notu, Vakıf Emeklilik A.Ş., İstanbul, 2003

Bilgin, Z. (2003) Sigortacılar İçin Pazarlama ve Satış Eğitimi Ders Notları, Türk Sigorta Enstitüsü Yayınları, İstanbul

Çağlar, İ., Kılıç, S. (2005). Pazarlama, MESTEK Mesleki ve Teknik Yayınlar Serisi:4, Nobel Yayınları, Ankara

Elbeyli, M.Ü. (2001). Sigorta ve Sigorta Pazarlaması, İstanbul

Irons K.W.N., (Çeviri: Gediz, E). (2003). Sigorta Pazarlaması, Türk Sigorta Enstitüsü Yayınları, İstanbul

İslamoğlu, A., H. (1999). Pazarlama Yönetimi, Beta Yayınları, İstanbul.

Kotler, P. (Millennium Baskı). Pazarlama Yönetimi- Çeviri: Nejat Muallimoğlu, Beta Yayınları, 10. Baskı, İstanbul.

Odabaşı, Y. (2001). Pazarlama Planı Rehberi, KOSGEB Girişimciliği Geliştirme Enstitüsü, Ankara

Sergici, E. (2001). Sigorta ve Pazarlama-Makaleler, İstanbul

*DK = Course's Contrubution.

	0	1	2	3	4	5
Level of contribution	None	Very Low	Low	Fair	High	Very High

Event	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Total weeks*Hours per week)	14	2	28
Work Hour outside Classroom (Preparation, strengthening)	14	1	14
Homework	4	2	8
Activity (Web Search, Library Work, Trip, Observation, Interview etc.)	14	1	14
Midterm Exam	1	1	1
Time to prepare for Midterm Exam	6	3	18
Final Exam	1	1	1
Time to prepare for Final Exam	4	2	8
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course			30