Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
INTRODUCTION TO E-COMMERCE AETY104 2. Semester 0 + 0 0 7.0

Prerequisites None

Language of Instruction
Course Level Bachelor's Degree
Course Type Compulsory
Mode of delivery
Course Coordinator
Instructors
Assistants
Goals Electronic commerce social, legal and economic aspects to ensure that students learn about e-commerce in mind.
Course Content The historical development of electronic commerce, Internet and E-commerce related basic concepts, new dimensions brought by the Internet marketing, web design, brand loyalty of the website, products suitable for sale on the Internet, its place in the Internet's integrated marketing strategies are examined.
Learning Outcomes 1) Having information about virtual environments
2) To design virtual applications
3) Having knowledge about the trade in virtual environments

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Electronic commerce Overview Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
2. Week Internet History Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
3. Week E-Generation Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
4. Week Digital Economy Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
5. Week Types of E-Commerce Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
6. Week E-Marketing Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
7. Week Discussion of Current Issues Related to E-Commerce Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
8. Week Midterm Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
9. Week Marketing by e-mail Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
10. Week Internet - ICT Usage Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
11. Week E-Government Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
12. Week E Quality Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
13. Week Discussion of Current Issues Related to E-Commerce Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)
14. Week Discussion of Current Issues Related to E-Commerce Lecture; Discussion
Brainstorming
Brain Based Learning 		Presentation (Including Preparation Time)

Sources Used in This Course
Recommended Sources
Electronic Commerce-Gary P. Schneider
İnternet Pazarlama-İbrahim KIRCOVA

Relations with Education Attainment Program Course Competencies
Program RequirementsContribution LevelDK1DK2DK3
PY15000
PY25555
PY35000
PY45000
PY55555

*DK = Course's Contrubution.
0 1 2 3 4 5
Level of contribution None Very Low Low Fair High Very High
.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 7
Work Hour outside Classroom (Preparation, strengthening) 14 7
Midterm Exam 1 1
Time to prepare for Midterm Exam 1 7
Final Exam 1 1
Time to prepare for Final Exam 1 5
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
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Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • Relations with Education Attainment Program Course Competencies
  • ECTS credits and course workload