Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
CONSUMER BEHAVIOUR AETY208 4. Semester 0 + 0 0 6.0

Prerequisites None

Language of Instruction Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Mode of delivery
Course Coordinator
Instructors
Assistants
Goals It is intended to explain the various components of consumer behavior and assess them for the purpose of developing marketing practices in profit-making and / or non-profit organizations.
Course Content Introduction to consumer behavior, consumer behavior marketing relationship, consumer behavior models, individual differences shaping consumer behavior, consumer life styles and market segmentation, psychological processes and situational effects shaping consumer behavior, socio-cultural factors, consumer decision making and buying behaviors,
Learning Outcomes 1) It explains socio-cultural, psychological and economic factors shaping consumer behavior.
2) It discloses the components of consumer behavior.
3) They interpret the processes of development and processing of perception, memory, learning, motivation, personality, lifestyle, values and attitudes of consumers.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Introduction to consumer behavior, consumer behavior marketing relationship, consumer behavior models Lecture; Question Answer; Discussion
Brainstorming
 Homework Presentation (Including Preparation Time)
2. Week Individual differences shaping consumer behavior Lecture; Question Answer; Discussion
Brainstorming
 Presentation (Including Preparation Time)
3. Week Consumer lifestyles and market segmentation Lecture; Question Answer; Discussion
Brainstorming
 Presentation (Including Preparation Time)
4. Week Psychological processes and situational influences shaping consumer behavior Lecture; Question Answer; Discussion
Brainstorming
 Presentation (Including Preparation Time)
5. Week Socio-cultural factors shaping consumer behavior Lecture; Question Answer; Discussion
Brainstorming
 Presentation (Including Preparation Time)
6. Week Socio-cultural factors shaping consumer behavior Lecture; Question Answer; Discussion
Brainstorming
 Presentation (Including Preparation Time)
7. Week Consumer decision making and buying behaviors Lecture; Question Answer; Discussion
Brainstorming
 Presentation (Including Preparation Time)
8. Week Consumer decision making and buying behaviors Lecture; Question Answer; Discussion
Brainstorming
 Presentation (Including Preparation Time)
9. Week Behavior of purchasers after purchase and after purchase Lecture; Question Answer; Discussion
Brainstorming
 Presentation (Including Preparation Time)
10. Week Behavior of purchasers after purchase and after purchase Lecture; Question Answer; Discussion
Brainstorming
 Presentation (Including Preparation Time)
11. Week How do consumers think? Cognitive structures of consumers Lecture; Question Answer; Discussion
Brainstorming
 Presentation (Including Preparation Time)
12. Week Research on consumer behavior Lecture; Question Answer; Discussion
Brainstorming
 Presentation (Including Preparation Time)
13. Week New consumer trends Lecture; Question Answer; Discussion
Brainstorming
 Presentation (Including Preparation Time)
14. Week Consumption society and consumer culture debates Lecture; Question Answer; Discussion
Brainstorming
 Presentation (Including Preparation Time)

Sources Used in This Course
Recommended Sources
Yavuz Odabaşı ve Gülfidan Barış (2007). Tüketici Davranışı. MediaCat
Erdoğan Koç (2013) Tüketici Davranışı ve Pazarlama Stratejileri. Ankara: Seçkin Kitabevi
Gerald Zaltman (2003). Tüketici Nasıl Düşünür. MediaCat
Michael R. Solomon (2003). Tüketici Krallığının Fethi. MediaCat
Rob Walker (2010). Değişen Tüketici Kim? MediaCat

Relations with Education Attainment Program Course Competencies
Program RequirementsContribution LevelDK1DK2DK3
PY15555
PY25555
PY35555
PY45555
PY55555

*DK = Course's Contrubution.
0 1 2 3 4 5
Level of contribution None Very Low Low Fair High Very High
.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 2
Work Hour outside Classroom (Preparation, strengthening) 14 1
Midterm Exam 1 1
Time to prepare for Midterm Exam 1 5
Final Exam 1 1
Time to prepare for Final Exam 1 5
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
Quick Access Hızlı Erişim Genişlet
Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • Relations with Education Attainment Program Course Competencies
  • ECTS credits and course workload