Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
BRAND MANAGEMENT AETY309 5. Semester 0 + 0 0 6.0

Prerequisites None

Language of Instruction Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Mode of delivery Oral presentation, article evaluation and case study analysis.
Course Coordinator
Instructors ANKUZEF ANKUZEF
Assistants
Goals In the course, the factors that the businesses pay attention in branding their products. The course also evaluate how companies use brands as a strategic tool.
Course Content The concept of brand and branding, branding strategies, and case studies in branding
Learning Outcomes 1) The students will have the ability to understand brand and brand management.
2) How brands can be used as a strategic too will be learned.
3) How brands will ve evaluated in corporate level will ve learned

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Brand and Brand Management Lecture; Question Answer

 Presentation (Including Preparation Time)
2. Week Product Design as a Strategic Tool Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
3. Week Brand Equity and its components Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
4. Week Branding strategies and Brand arcitecture. Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
5. Week Corporate branding, brand identity brand personality, brand loyalty Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
6. Week Country of origin effect Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
7. Week Fuctional and symboli brands, luxury branding Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
8. Week Midterm Lecture
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
9. Week CCo-brandingi brand extension, product line extension Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
10. Week Global products and brands Question Answer; Discussion; Role Play

 Presentation (Including Preparation Time)
11. Week Branding in services Lecture; Problem Solving; Role Play

 Presentation (Including Preparation Time)
12. Week Branding in SMEs Question Answer; Problem Solving; Role Play

 Presentation (Including Preparation Time)
13. Week Presentations Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
14. Week Presentations Lecture
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)

Sources Used in This Course
Recommended Sources
Nuran Babür Tosun, Marka Yönetimi, Beta Yayınları, 2010

Relations with Education Attainment Program Course Competencies
Program RequirementsContribution LevelDK1DK2DK3
PY15555
PY25555
PY35555
PY45555
PY55555

*DK = Course's Contrubution.
0 1 2 3 4 5
Level of contribution None Very Low Low Fair High Very High
.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 6
Work Hour outside Classroom (Preparation, strengthening) 14 6
Homework 1 1
Presentation (Including Preparation Time) 1 1
Final Exam 1 1
Time to prepare for Final Exam 1 1
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
Quick Access Hızlı Erişim Genişlet
Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • Relations with Education Attainment Program Course Competencies
  • ECTS credits and course workload