Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
SOCIAL MEDIA MARKETING AETY205 3. Semester 0 + 0 0 6.0

Prerequisites None

Language of Instruction Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Mode of delivery
Course Coordinator
Instructors ANKUZEF ANKUZEF
Assistants
Goals The main objective of this course is to plan digital marketing aclivities and formulate strategies, to learn the basic concepts, performance measurement -and analysis methods.
Course Content This course provides an introduction to social media marketing (SMM). It is built around cumulative learning experience, showing you how to construct social media strategies that achieve desired marketing goals.
Learning Outcomes 1) Define social media marketing goal setting necessary to achieve successful online campaigns
2) Describe the history of social media marketing, its rapidly evolving role in public relations, advertising, and marketing, as well as the merging of social media markeling with all facets of business.
3) Explain how to develop effective social media marketing strategies for various types of industries and businesses.
4) Define target markets for specific social media platforms.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week lntroduction to Social Media Marketing Lecture
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
2. Week Theoretical Concepts Guiding Social Media Lecture
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
3. Week Social Media Marketing vs Digital Marketing Lecture
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
4. Week Dijital Planlama ve Strateji Lecture
Brainstorming
Project Based Learning 		Homework
5. Week Content Marketing Lecture
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
6. Week Video Marketing Lecture
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
7. Week Video Marketing Lecture
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
8. Week Midterm Lecture
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
9. Week Microblogging Lecture
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
10. Week Social Networks Lecture
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
11. Week Social Bookmarking Lecture
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
12. Week Social Bookmarking Lecture
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
13. Week Mobile Location Marketing Lecture
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
14. Week Monitoring Performance, Measurement & Analytics Lecture
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)

Sources Used in This Course
Recommended Sources
Kircova, 1., & Enginkaya, E. (2015). Sosyal medya pazarlama. Beta Yayıncılık. Sterne, J. (2010). Social media metics: How to measure and optimize your matketing investment. John VViley & Sons.

Relations with Education Attainment Program Course Competencies
Program RequirementsContribution LevelDK1DK2DK3DK4
PY155555
PY255555
PY355555
PY450000
PY550000

*DK = Course's Contrubution.
0 1 2 3 4 5
Level of contribution None Very Low Low Fair High Very High
.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 6
Work Hour outside Classroom (Preparation, strengthening) 14 6
Midterm Exam 1 2
Time to prepare for Midterm Exam 1 6
Time to prepare for Final Exam 1 6
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
Quick Access Hızlı Erişim Genişlet
Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • Relations with Education Attainment Program Course Competencies
  • ECTS credits and course workload