Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
MARKETING COMMUNICATION AETY204 4. Semester 0 + 0 0 6.0

Prerequisites None

Language of Instruction Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Mode of delivery
Course Coordinator
Instructors
Assistants
Goals Understanding marketing communication and applying it within the framework of campaigns
Course Content Definition of marketing communication, advertising, public relations, personal selling, direct marketing, word of mouth marketing, etc., integrated marketing communication management
Learning Outcomes 1) To be able to handle marketing communication from an integrated perspective.
2) To be able to produce campaigns in an integrated context.
3) Developing presentation skills.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Marketing Communication definition, development process Lecture
Brainstorming
Storyline 		Presentation (Including Preparation Time)
2. Week Marketing and traditional marketing Lecture
Brainstorming
Storyline 		Presentation (Including Preparation Time)
3. Week Advertising relationship Lecture
Brainstorming
Storyline 		Presentation (Including Preparation Time)
4. Week Public Relations relationship Lecture
Brainstorming
Storyline 		Presentation (Including Preparation Time)
5. Week Promotion strategies Lecture
Brainstorming
Storyline 		Presentation (Including Preparation Time)
6. Week personal selling Lecture
Brainstorming
Storyline 		Presentation (Including Preparation Time)
7. Week Direct marketing. Lecture
Brainstorming
Storyline 		Presentation (Including Preparation Time)
8. Week Midterm exam. Lecture
Brainstorming
Storyline 		Presentation (Including Preparation Time)
9. Week Word of mouth marketing. Lecture
Brainstorming
Storyline 		Presentation (Including Preparation Time)
10. Week Internet marketing and new media strategies. Lecture
Brainstorming
Storyline 		Presentation (Including Preparation Time)
11. Week Marketing Communications management. Lecture
Brainstorming
Storyline 		Presentation (Including Preparation Time)
12. Week Marketing communication applications. Lecture
Brainstorming
Storyline 		Presentation (Including Preparation Time)
13. Week Marketing Communications Presentations 1. Lecture
Brainstorming
Storyline 		Presentation (Including Preparation Time)
14. Week Marketing communication Presentations 2. Lecture
Brainstorming
Storyline 		Presentation (Including Preparation Time)

Sources Used in This Course
Recommended Sources
Paşalı Taşoğlu, N. (2009) Bütünleşik Pazarlama İletişimi, İstanbul: Detay Yayıncılık

Relations with Education Attainment Program Course Competencies
Program RequirementsContribution LevelDK1DK2DK3
PY15555
PY25555
PY35555
PY45555
PY55000

*DK = Course's Contrubution.
0 1 2 3 4 5
Level of contribution None Very Low Low Fair High Very High
.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
. 14 6
Course Duration (Total weeks*Hours per week) 14 6
Midterm Exam 1 2
Time to prepare for Midterm Exam 2 2
Final Exam 1 2
Time to prepare for Final Exam 2 2
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
Quick Access Hızlı Erişim Genişlet
Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • Relations with Education Attainment Program Course Competencies
  • ECTS credits and course workload