Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
MOBILE MARKETING AETY308 6. Semester 0 + 0 0 6.0

Prerequisites None

Language of Instruction Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Mode of delivery
Course Coordinator
Instructors
Assistants
Goals he aim of this course is to examine the recent empirical studies in this field by examining the understanding and applications of new business in electronic market and informing about internet marketing practices, market types, brand development, social media effect, business dynamics, marketing mix and marketing research process.
Course Content What is e-commerce, e-business, e business? B2B, B2C, E-commerce revenue models, Virtual shopping models, E-commerce benefits and necessities, E-commerce implementation steps and mistakes made in e-commerce , Digital Marketing Plan Study, Benchmarking, Comparison with successful e-commerce models in the world, E Commerce and Entrepreneurship, Social Media Effect, Usage, Examples, Online Brand Creation Process, Online Consumer Behavior, E Applications, Project Presentations
Learning Outcomes 1) e Basic concepts learned
2) E commerce types learned.
3) MNC's learned

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week What is e commerce? Lecture; Question Answer; Case Study

 Presentation (Including Preparation Time) Project (Including Preparation and presentation Time) Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
2. Week Industry 4.0 Lecture; Discussion; Case Study
Colloquium
 Report (Including Preparation and presentation Time)
3. Week Steps in e commerce Lecture; Discussion
Brainstorming
 Homework Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
4. Week E commerce benefits Lecture; Problem Solving; Case Study
Brainstorming
 Presentation (Including Preparation Time) Report (Including Preparation and presentation Time)
5. Week E markets type, B2B, B2C Lecture; Question Answer; Discussion; Case Study

 Presentation (Including Preparation Time) Report (Including Preparation and presentation Time)
6. Week Business Models in E commerce Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time) Project (Including Preparation and presentation Time)
7. Week E commerce steps Lecture; Question Answer; Discussion; Case Study

 Presentation (Including Preparation Time) Report (Including Preparation and presentation Time) Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)
8. Week E Business Plan Lecture; Question Answer; Discussion; Case Study

 Presentation (Including Preparation Time) Project (Including Preparation and presentation Time)
9. Week Benchmarking i E commerce Lecture; Question Answer; Discussion; Case Study

 Homework Project (Including Preparation and presentation Time)
10. Week E Commerce and Entrepreneurship Question Answer; Discussion; Case Study

 Presentation (Including Preparation Time) Project (Including Preparation and presentation Time)
11. Week Social media in e commerce Lecture; Question Answer; Discussion; Case Study

 Presentation (Including Preparation Time) Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
12. Week Online branding Lecture; Question Answer; Discussion; Case Study

 Presentation (Including Preparation Time)
13. Week Online Consumer Behaviour Lecture; Question Answer; Discussion; Case Study

 Presentation (Including Preparation Time) Project (Including Preparation and presentation Time)
14. Week E Apllications, presentations Lecture; Question Answer
Brainstorming; Opinion Pool; Colloquium
 Homework Presentation (Including Preparation Time) Report (Including Preparation and presentation Time)

Sources Used in This Course
Recommended Sources
İbrahim Kircova, İnternette Pazarlama, Beta Yayınları, 2008, İstanbul; Mehmet Marongoz, İnternette Pazarlama, Beta Yayınları 2014, Ramazan Aksoy, İnternet Ortamında Pazarlama, Seçkin yayınevi, 2009, Şule Özmen, Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, İstanbul Bilgi Üniversitesi yayınları2009, Erkan Akar, Cantürk kayahan, Elektronik Ticaret be Elektronik İş, Nobel yayınevi, 2007, İbrahim Halil Sugözü, Sait Demir, İnternet Teknolojisi ve Elektronik Ticaret, Nobel yayınevi,2011, Koray Odabaşı, İnternette Pazarlama Stratejileri, Ağustos 2007, Ravi Kalako, Marcia Robins, E Business , second edition, 2001

Relations with Education Attainment Program Course Competencies
Program RequirementsContribution LevelDK1DK2DK3
PY15555
PY25555
PY35555
PY45555
PY55555

*DK = Course's Contrubution.
0 1 2 3 4 5
Level of contribution None Very Low Low Fair High Very High
.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 15 3
Work Hour outside Classroom (Preparation, strengthening) 1 30
Homework 1 30
Presentation (Including Preparation Time) 1 3
Report (Including Preparation and presentation Time) 1 30
Activity (Web Search, Library Work, Trip, Observation, Interview etc.) 1 25
Seminar 1 25
1 20
1 20
1 15
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
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Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • Relations with Education Attainment Program Course Competencies
  • ECTS credits and course workload