Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
SPORTS BUSINESS SYP203 3. Semester 3 + 0 3.0 3.0

Prerequisites None

Language of Instruction Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Mode of delivery
Course Coordinator
Instructors Seçkin DOĞANER
Assistants
Goals The course covers fundamental concepts and definitions of business; types of businesses; basic concepts related to sports management; establishment, registration, and characteristics of sports enterprises; formation of sports clubs as companies or transfer to companies; management of sports enterprises; production, sales, and marketing in sports management; and employment in sports enterprises.
Course Content This course provides a comprehensive exploration of basic knowledge and practices in sports management. It examines the relationships between business management and sports management, details the processes of establishing, registering, and characterizing sports enterprises. Topics include the formation of sports clubs as companies or their transfer to existing companies. Additionally, the course covers effective management of sports enterprises, production processes, sales and marketing strategies. Employment issues within sports management are also addressed, aiding students in understanding and applying various aspects of sports management.
Learning Outcomes 1) Understanding basic concepts and principles of sports management
2) Explaining the establishment and registration processes of sports enterprises
3) Analyzing the management and organizational structure of sports enterprises
4) Developing production, marketing, and personnel strategies in sports enterprises
5) Planning public relations and sponsorship activities in sports enterprises
6) Applying performance evaluation and improvement methods in sports enterprises
7) Utilizing artificial intelligence and technological innovations in sports management

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Basic Concepts in Business and Management Lecture; Question Answer
Workshop
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time) Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)
2. Week Establishment of Sports Enterprises Lecture; Question Answer; Education Excursion
Brainstorming; Six Hats Thinking; Opinion Pool; Workshop
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time) Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)
3. Week Management Process in Sports Management Lecture; Question Answer
Brainstorming; Six Hats Thinking; Workshop
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time) Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)
4. Week Production Strategies in Sports Management Lecture; Question Answer
Brainstorming; Six Hats Thinking; Workshop
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time) Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)
5. Week Marketing Strategies in Sports Management Lecture; Question Answer
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time) Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)
6. Week Personnel Strategies in Sports Management Lecture; Question Answer
Brainstorming; Six Hats Thinking; Workshop
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time) Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)
7. Week Public Relations in Sports Management Lecture; Question Answer
Brainstorming; Six Hats Thinking; Workshop
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time) Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)
8. Week Sponsorship in Sports Lecture; Question Answer; Problem Solving; Discussion; Case Study; Role Play; Demonstration; Education Excursion
Brainstorming; Six Hats Thinking; Opinion Pool; Station; Speech Loop; Panel; Symposium; Colloquium; Debate; Buzz Group; Large Group Discussion; Workshop
Project Based Learning; Problem Based Learning; Storyline; Scenario Based Learning; Brain Based Learning; Play Based Learning; Case Based Learning 		Homework
9. Week Applications in Sports Management Lecture; Question Answer
Brainstorming; Six Hats Thinking; Opinion Pool; Station; Speech Loop; Panel
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time) Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)
10. Week Factors Affecting Sports Business Performance Lecture; Question Answer
Brainstorming; Six Hats Thinking; Workshop
Project Based Learning; Problem Based Learning; Case Based Learning 		Homework Presentation (Including Preparation Time) Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)
11. Week Current Developments in Sports Business Management Lecture; Question Answer; Education Excursion
Brainstorming; Six Hats Thinking; Workshop
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time) Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)
12. Week Use of Artificial Intelligence in Sports Management Lecture; Question Answer; Education Excursion
Brainstorming; Six Hats Thinking
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time) Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)
13. Week Sports Business Application Lecture; Question Answer; Education Excursion
Brainstorming; Six Hats Thinking; Workshop
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time) Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)
14. Week Sports Management Application Lecture; Question Answer; Education Excursion
Brainstorming; Six Hats Thinking; Workshop
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time) Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)
15. Week Organizasyonlarda fikstür hazırlama ve turnuva düzenleme teknikleri Lecture; Question Answer; Education Excursion
Brainstorming; Six Hats Thinking; Workshop
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time) Internship
16. Week Course to be evaluated Lecture; Question Answer; Education Excursion
Brainstorming; Six Hats Thinking; Workshop
Project Based Learning; Problem Based Learning 		Homework Presentation (Including Preparation Time) Practice (Teaching Practice, Music/Musical Instrument Practice, Statistics, Laboratory, Field Work, Clinic and Polyclinic Practice)

Sources Used in This Course
Recommended Sources
Ekenci, G., & İmamoğlu, A. F. (2002). Spor işletmeciliği. Nobel.
Kaplan, R. and Norton, D. ( 1992). The Balanced Scorecard— Measures that Drive Performance. Harvard Business Review Magazine.
Nel, W.P. (2015). Management for Engineers, Technologists and Scientists (3rd ed.). Cape Town: Juta.
Porter, M. (1996). What is Strategy?. Harvard Business Review Magazine.
Principles of Management; Essentials You Always Wanted To Know (2nd ed.). Vibrant Publishers.
Rothaermel, F. (2017). Strategic Management (3rd ed.). NewYork: McGraw-Hill.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
. 14 2
Course Duration (Total weeks*Hours per week) 14 2
Homework 1 3
Report (Including Preparation and presentation Time) 1 10
Midterm Exam 1 1
Time to prepare for Midterm Exam 1 6
Final Exam 1 16
Time to prepare for Final Exam 1 1
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
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Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • ECTS credits and course workload