Course Information

Course Information

Course Title	Code	Semester	L+U Hour	Credits	ECTS
BASIC CONCEPTS IN PUBLIC RELATIONS	UHİL101	1. Semester	2 + 0	2.0	5.0

Prerequisites

None

Language of Instruction	Turkish
Course Level	Bachelor's Degree
Course Type	Compulsory
Mode of delivery	Telling-discussion
Course Coordinator
Instructors	Esin Ece ÖZDEMİR
Assistants
Goals	The aim of the course is to develop on understanding on the historical develoment of public relations, basic consepts and activities. Also, to discus the similarities and differences of public realtion with related fields.
Course Content	In this course, the basic consepts of public relations will be discussed
Learning Outcomes	1) Identify the basic consepts of public relations 2) Identify the consepts: propaganda, crisis management, lobbying, sponsorship, ombudsman 3) Analyzes the relationship in public relations and advertising and the other areas such as marketing , design, public relations, crisis and issues management , campaign management, political, organizational communication 4) Interpret the public relations ans advertising social role and their developments. 5) May indicate the theory and practice integrity in public relations and advertising practices 6) Evaluate the difference in the practice of public relations in public and private sectors . 7) Explain the relationship between the management- managed in public relations. 8) Describes the customer - company relationship in private sector 's public relations.