Course Information

Course Information

Course Title	Code	Semester	L+U Hour	Credits	ECTS
UNDERSTANDING PUBLIC RELATIONS	UHİL203	3. Semester	2 + 0	2.0	4.0

Prerequisites

None

Language of Instruction	Turkish
Course Level	Bachelor's Degree
Course Type	Compulsory
Mode of delivery	Lecture, case study, question- answer
Course Coordinator
Instructors	Fatih KESKİN
Assistants
Goals	The course aims at creating awareness on the basic topics such as the reasons why public relations emerged, what areas it contitutes today, the problems the concept has in the world and in Turkey and the basic concepts and changes of the field.
Course Content	What is "public relations"?; history of public relations; theories of public relations; traditional media and new media in public relations; the differences between propaganda and public relations
Learning Outcomes	1) Explains the problems on defining public relations, defines "public" and "relations." 2) Explains the history of public relations and connects its definitions. 3) Explains the concepts such as organization, public, target audience, costumer and feedback. 4) Defines and interprets the theories of public relations. 5) Explains public relations' application areas 6) Interprets the place of marketing and advertising in the field of public relations. 7) Interprets the use of traditional media and new media in public relations. 8) Explains the difference between propaganda and public relations. Evaluates the relations between ethics and public relations.