Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
BASIC CONCEPTS OF ADVERTISING UHİL205 3. Semester 2 + 0 2.0 3.0

Prerequisites None

Language of Instruction English
Course Level Bachelor's Degree
Course Type Compulsory
Mode of delivery
Course Coordinator
Instructors Yıldız ÖRÜCÜ
Assistants
Goals It is aimed for the student to have knowledge about the basic concepts and applications of advertising.
Course Content Basic concepts of advertising will be emphasized in the course.
Learning Outcomes 1) Defines basic advertising concepts.
2) Establishes the relationship of advertising with business, marketing and marketing communications.
3) Remembers the historical development of advertising.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Advertising, History, Types, Elements. Lecture

 Presentation (Including Preparation Time)
2. Week Social, Economic, Cultural and Legal Aspects Lecture

 Presentation (Including Preparation Time)
3. Week Advertisement Process Lecture

 Presentation (Including Preparation Time)
4. Week Advertising Agency and Organization Lecture

 Presentation (Including Preparation Time)
5. Week Advertising Agency and Organization Lecture

 Presentation (Including Preparation Time)
6. Week Customer relations management Lecture

 Presentation (Including Preparation Time)
7. Week Midterm Exams Lecture

 Presentation (Including Preparation Time)
8. Week Customer representative as the actor who establishes the relationship between the agency and the client. Lecture

 Presentation (Including Preparation Time)
9. Week Creative Unit Lecture

 Homework
10. Week Advertising Script Lecture

 Presentation (Including Preparation Time)
11. Week Graphic design Lecture

 Presentation (Including Preparation Time)
12. Week Media planning Lecture

 Presentation (Including Preparation Time)
13. Week Campaign Budgeting Lecture

 Homework
14. Week Campaign Evaluation Lecture

 Presentation (Including Preparation Time)

Sources Used in This Course
Recommended Sources
Luke Sullivan, 2018, Satan Reklam Yaratmak, Nadir Özata (çev.), Mediacat Kitapları,

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 2
Work Hour outside Classroom (Preparation, strengthening) 14 2
Homework 2 15
Midterm Exam 1 1
Time to prepare for Midterm Exam 1 8
Final Exam 1 1
Time to prepare for Final Exam 1 15
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
Quick Access Hızlı Erişim Genişlet
Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • ECTS credits and course workload