Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
PLANNING AND IMPLEMENTATION IN PUBLIC RELATIONS UHİL306 6. Semester 2 + 0 2.0 4.0

Prerequisites None

Language of Instruction Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Mode of delivery
Course Coordinator
Instructors Gülsüm ŞİMŞEK
Assistants
Goals To inform students about event management in public relations, press relations and campaign cycle.Teaching domain-specific practices through a variety of applications
Course Content The course includes practices, steps and values specific to public relations.
Learning Outcomes 1) Learns that the basis of public relations is based on planning and research.
2) 2-Re-arranges personal working methods in the context of the importance of group work in Public Relations.
3) Plans all kinds of activities and campaigns in public relations.
4) Can analyze all types of target groups.
5) Realizes the importance of relations with the press and applies the methods used in relations with the press.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Informing students about the course flow and expectations. Lecture; Question Answer

Project Based Learning; Storyline 		Presentation (Including Preparation Time)
2. Week Campaign Concept in Public Relations. Etymology of Campaign Concept and Features of Modern Campaigns. Lecture; Question Answer; Discussion
Brainstorming; Opinion Pool
Project Based Learning; Storyline 		Presentation (Including Preparation Time)
3. Week Introducing Campaign Stages. The Importance of Research and Analysis in This Framework. Lecture; Question Answer; Discussion; Case Study
Brainstorming; Opinion Pool
Project Based Learning; Storyline 		Presentation (Including Preparation Time)
4. Week Strategic Planning as Second Stage Lecture; Question Answer
Brainstorming; Opinion Pool
Project Based Learning; Storyline 		Presentation (Including Preparation Time)
5. Week Third Stage and PR-Concept Lecture
Opinion Pool
Storyline; Case Based Learning 		Presentation (Including Preparation Time)
6. Week Explanation of Media and Advertising Channels within the Framework of PR Concept and Sample Application Lecture
Opinion Pool
Project Based Learning; Storyline 		Presentation (Including Preparation Time)
7. Week Application as the Fourth Stage in the Campaign Lecture; Question Answer; Problem Solving; Discussion
Opinion Pool
Project Based Learning; Storyline 		Presentation (Including Preparation Time)
8. Week Preparation of Budgeting, Time and Activity Tables in the Campaign Lecture; Question Answer

Project Based Learning; Problem Based Learning; Storyline 		Presentation (Including Preparation Time)
9. Week Budgeting, Preparation of Time and Activity Tables in the Campaign. Example applications Lecture; Question Answer; Problem Solving
Brainstorming; Opinion Pool
Project Based Learning; Storyline 		Presentation (Including Preparation Time)
10. Week Fifth Stage of the Campaign and Inspection / Evaluation Lecture; Question Answer
Opinion Pool
Project Based Learning; Storyline 		Presentation (Including Preparation Time)
11. Week Checking/ Evaluation Methods: Formal-Contextual Question Answer
Opinion Pool
Storyline 		Presentation (Including Preparation Time)
12. Week Evaluation of the Campaign in the Context of Its Results and Goals. Explaining the Campaign Evaluation Criteria Question Answer
Opinion Pool
Project Based Learning; Problem Based Learning; Storyline 		Presentation (Including Preparation Time)
13. Week New Media and PR Question Answer
Opinion Pool
Storyline 		Presentation (Including Preparation Time)
14. Week Possibilities of New Media: Interaction, Permanent Attachment, Partial Reading. The Future of the Campaign in Public Relations Question Answer
Opinion Pool
Storyline 		Presentation (Including Preparation Time)
15. Week Final Question Answer

Project Based Learning 		Homework

Sources Used in This Course
Recommended Sources
Ceyda Aydede. Halkla İlişkiler Kampanyaları. MediaCat.
Fatih Keskin, Politik Kampanya. Teorik ve Pratik. Siyasal Kitabevi. 2017.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 3
Work Hour outside Classroom (Preparation, strengthening) 14 4
Homework 1 15
Quiz 2 1
Final Exam 1 1
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
Quick Access Hızlı Erişim Genişlet
Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • ECTS credits and course workload