Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
COPY WRITING IN ADVERTISING I UHİL401 7. Semester 2 + 0 2.0 4.0

Prerequisites None

Language of Instruction Turkish
Course Level Bachelor's Degree
Course Type Elective
Mode of delivery
Course Coordinator
Instructors Yıldız ÖRÜCÜ
Assistants
Goals On the basis of "learnable creativity" to teach the students how to find creative ideas and develop this idea,print and visualize this idea, and ending with the evaluation. process.
Course Content Creativity as a notion,creative schools,brain storming,ad writing
Learning Outcomes 1) Defines a research projects basic phases and contents.
2) Expresses himself creatively and in a innovative form
3) Grips the ways to visualize and print a creative idea.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week The concept of creativity and the idea that creativity is "learned" Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
2. Week Creative idea, creative schools with examples from the world and Turkey, the relationship between creativity and advertising. Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
3. Week Where does the creative process begin in an advertising agency? Who thinks how creatively? Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
4. Week Creative idea development methods. The true meaning of “Brainstorming”. Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
5. Week Creative techniques. Could the technique of the advertisement be the creative idea itself? Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
6. Week Creative techniques. Could the technique of the advertisement be the creative idea itself? Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
7. Week Mid term exams Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
8. Week Creative medium. Could the medium in which the ad is published be the creative idea itself? Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
9. Week Creative products. Could the advertised product be the creative idea itself? Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
10. Week The main protagonists of the creative idea: Copywriter and art director. Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
11. Week "Creative writing. Definitions of ""copywriter" and ""copywriter". Copywriting." Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
12. Week "Elements that kill creativity. Not using the language effectively, Turkish mistakes in advertisements, examples of creative writing." Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
13. Week "What is expected from the copywriter in the photography and commercial production stage Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
14. Week Final Exam Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)

Sources Used in This Course
Recommended Sources
"Fallon, Pat, Senn, Fred, Portakalı Sıkmak- Büyük Bütçelerle Değil Büyük Fikirlerle Kazanmak, Optimist Yayın Dağıtım "
Aitchison, Jim, Basın İlanı Böyle Yapılır!, Okuyan Us Yayın
Berger, John, Görme Biçimleri, Metis Yayınları
Gülsoy, Tanses, Reklam Terimleri ve Kavramları Sözlüğü, Adam Yayınları
Heat, Chip, Heath, Dan, İşte Bu Fikir Tutar!, Optimist Yayın Dağıtım
Jung, Carl Gustav, Dört Arketip, Metis Yayınları
Özkan, Pelin, Hayatımız Reklam: Türkiye'nin Reklam Ustalarıyla Söyleşiler, MediaCat Kitapları
Packard, Vance Oakley, Çaktırmadan İkna, MediaCat Kitapları
Vitale, Joe, Kelimelerle İkna Etmenin Yolları, MediaCat Kitapları
Yanık, Onur, Yaratıcılık, Bamm Yayınevi

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 2 14
Work Hour outside Classroom (Preparation, strengthening) 4 14
Homework 1 10
Midterm Exam 1 1
Time to prepare for Midterm Exam 1 8
Final Exam 1 8
Time to prepare for Final Exam 1 8
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
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Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • ECTS credits and course workload