Course Information

Course Information

Course Title	Code	Semester	L+U Hour	Credits	ECTS
COPY WRITING IN ADVERTISING II	UHİL430	8. Semester	2 + 0	2.0	6.0

Prerequisites

None

Language of Instruction	Turkish
Course Level	Bachelor's Degree
Course Type	Elective
Mode of delivery
Course Coordinator
Instructors	Yıldız ÖRÜCÜ
Assistants
Goals	Making the students participate in every step of the copywriting process combined with exercises in order to improve their skills and experiences in the area of "creative writing".
Course Content	Who is a good copywriter, how does one become a copywriter? Relationship between copywriter and target auidence, different ads for different auidences: Children, women (housewives, working women, mothers), men
Learning Outcomes	1) Applies creative writing skills for ads. 2) Has the ability to research, identify, analyze and develop a communication strategy based on the target market / stakeholder / public categories / target market. 3) Configures information on the basis of relevance, according to the needs of the product or tool, visualizes it with appropriate tools, and presents it as a combination of words, sounds and images. 4) Applies creative writing skills for ads. 5) Evaluates creative ideas for ads. 6) Declares his/her ideas in a creative and innovative way. 7) Analyses the differences between copies written for different media types. 8) Evaluates the methods of presentation. 9) Analyzes the relationship between advertisement and target audience.