Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
ART AND COMMUNICATION UİLE440 8. Semester 2 + 0 2.0 6.0

Prerequisites None

Language of Instruction Turkish
Course Level Bachelor's Degree
Course Type Elective
Mode of delivery
Course Coordinator
Instructors Jale ÖZATA DİRLİKYAPAN
Assistants
Goals "The aim of this course is to discuss the emergence of art in capitalist market conditions and the distinction between art and craft and to focus on the social production process of art. "
Course Content "Learning the transition from aesthetics to aesthetics from the definition of tanım artist ğ shaped by the new market conditions in the context of the 18th century social and cultural transformations. "
Learning Outcomes 1) He/she comprehends the history of fine arts and crafts.
2) He/she recognizes the social and political sphere of art invention.
3) He/she evaluates the relationship between art and communication.
4) He/she explain the social function of the art and literary. Understands the relationship between art and capitalism.
5) Evaluate the relations of public relations and advertising with areas such as marketing, design, public relations, corporate communication, health communication, public diplomacy, corporate social responsibility, image management, corporate reputation management, crisis and issue / problem management, campaign management, political and organizational communication.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Introduction to the course. Question Answer; Discussion
Opinion Pool
Storyline 		Presentation (Including Preparation Time)
2. Week Introduction: The emergence of art and communication, its definition and relationship. Art as a communication opportunity. Question Answer; Discussion
Opinion Pool
Storyline 		Presentation (Including Preparation Time)
3. Week Pre-separation of fine art and craft. The appearance of art before the invention of the artist / artist, the focus of the concepts of beauty and function. The changing status and ideal qualities of the 15th century craftsman / artist. The process of formation of fine arts category in the transition stage from art to art. Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
4. Week The artist's departure from the craftsman. The new art began to evolve around the public opinion of art activities, and the problem of taste began to transform Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
5. Week The definition of "artist" which is shaped by the new market conditions in the context of 18th century social and cultural transformations. Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
6. Week Learning of aesthetics and learning aesthetic behavior. Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
7. Week Mid term exams Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
8. Week The process of apotheosis of art and art appearing as "redeeming revelation". The exalted image of the artist and the fall of the craftsman, reflections on the function of art in society. Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
9. Week Social structure and artistic creativity, social production of art and the effect of transformation in communication tools on art. Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
10. Week The ideological content of art, the meaning of artistic autonomy. The relationship between art, form and production processes as a product Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
11. Week Student Presentations Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
12. Week Student Presentations Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
13. Week Student Presentations Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)
14. Week Final Exam Question Answer; Discussion
Opinion Pool
Project Based Learning 		Presentation (Including Preparation Time)

Sources Used in This Course
Recommended Sources
Benjamin, Walter (2002) “Tekniğin Olanaklarıyla Yeniden Üretilebildiği Çağda Sanat Yapıtı.” Pasajlar. İstanbul: YKY (50-86).
Charles Baudelaire, Modern Hayatın Ressamı. İletişim yayınları.
Ernst Fisher, Sanatın Gerekliliği, Payel Yayınları.
Gürsel Korat, Dil, Edebiyat ve İletişim, İletişim Yayınları.
Jacques Ranciere, Estetiğin Huzursuzluğu. Sanat rejimi ve politika. İletişim yayınları.
Janet Wolff, Sanatın Toplumsal Üretimi, Özne Yayınları. arı
Larry Shiner, Sanatın İcadı, Ayrıntı Yayınları.
Pazarlamanın ve iletişimin yeni kuralları / David Meerman ScottAA9:A12

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 2 14
Work Hour outside Classroom (Preparation, strengthening) 8 14
Homework 1 10
Midterm Exam 1 1
Time to prepare for Midterm Exam 1 8
Final Exam 1 1
Time to prepare for Final Exam 1 8
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
Quick Access Hızlı Erişim Genişlet
Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • ECTS credits and course workload