Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
PUBLIC RELATIONS STRATEGIES UHİL278 4. Semester 2 + 0 2.0 4.0

Prerequisites None

Language of Instruction Turkish
Course Level Bachelor's Degree
Course Type Elective
Mode of delivery Lecture- Discussion
Course Coordinator
Instructors Gülsüm ŞİMŞEK
Assistants
Goals The aim this course is to give basic information about basic concepts of management, basic functions of management.
Course Content In this course, the basic concepts of management will be discussed.
Learning Outcomes 1) Defines the concept of image.
2) Explains the types of image.
3) Categorizes the element of personal image.
4) Explains the ways to develop corporate image.
5) Shows how to develop brand image.
6) Explains the role of advertising in marketing.
7) Explains the relations between stragetic communication and new communication technologies.
8) Defines event management.
9) Explains the dynamics of corporate social responsibility.
10) Evaluates and critizes the practices done in the field.
11) Improves the skills for pratice in the field.
12) Categorizes the publicity strategies.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week Overview of today's world and current public relations studies Lecture; Question Answer; Discussion

 Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
2. Week The concept of image, the elements of image (Personal image, brand image, product image, corporate image) Lecture; Question Answer; Discussion

 Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
3. Week Corporate communication components. How to create a corporate image? Lecture; Question Answer; Discussion

 Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
4. Week Reputation management Lecture; Discussion

 Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
5. Week Digital reputation management Lecture; Question Answer; Discussion

 Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
6. Week Brand and industry relations, content preparation Lecture; Question Answer; Discussion; Case Study

 Presentation (Including Preparation Time) Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
7. Week Public relations on social media Lecture; Question Answer; Discussion; Case Study

 Presentation (Including Preparation Time) Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
8. Week Influencers, celebrities and opinion leaders Lecture; Question Answer; Discussion; Case Study

 Presentation (Including Preparation Time) Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
9. Week Artificial intelligence, metaverse, blockchain and public relations Lecture; Question Answer; Discussion; Case Study

 Presentation (Including Preparation Time) Activity (Web Search, Library Work, Trip, Observation, Interview etc.)
10. Week Ethics and social responsibility in public relations Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
11. Week Evaluation and measurement in public relations Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
12. Week Event management Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
13. Week Crisis Communication Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
14. Week Media relations Lecture; Question Answer; Discussion

 Presentation (Including Preparation Time)
15. Week Final exam


Sources Used in This Course
Recommended Sources
1 Baudrillard Jean, Tüketim Toplumu, (1997), Ayrıntı yay. 1997, s.49-112.
2 Robins Kevin,(1999), İmaj, Ayrıntı Yay., İstanbul, s.173-204.
3 . Sezgin, Deniz, "Kurumsal Kimlik ve İletişim". (2015). Günümüzde ve Gelecekte Halkla İlişkiler Yönetimi. (ed.) Saadet Uğurlu. İstanbul: Beta: 57-76.
4 Göksel, Ahmet Bülent, (2010), Stratejik Halka İlişkiler Yönetimi, Ankara: Nobel.
5. Okay, Ayla, (1999), “Marka ile Kurum İmajı Arasındaki Bağlantı ve İmaj Transferi”, İstanbul Üniversitesi İletişim Fakültesi Dergisi, 1-4, s.167-185.
6.Yıldız, Nuran, (2002), Liderler, İmajlar, Medya, Phoenix Yayınları, Ankara, s.11-65.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 16 4
Work Hour outside Classroom (Preparation, strengthening) 16 1
Homework 1 1
Presentation (Including Preparation Time) 1 1
Midterm Exam 1 2
Time to prepare for Midterm Exam 1 2
Final Exam 1 3
Time to prepare for Final Exam 1 3
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
Quick Access Hızlı Erişim Genişlet
Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • ECTS credits and course workload