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Course Information

Course Information

Course Title	Code	Semester	L+U Hour	Credits	ECTS
MARKETING IN HEALTH CARE ORGANISATIONS	SAY323	5. Semester	2 + 0	2.0	2.0

Prerequisites

None

Language of Instruction	Turkish
Course Level	Bachelor's Degree
Course Type	Compulsory
Mode of delivery
Course Coordinator
Instructors	ECE UĞURLUOĞLU ALDOĞAN
Assistants
Goals	The aim of the course is to provide basic information about marketing and healthcare marketing.
Course Content	Sharing of resources related to the course content and course, basic concepts related to marketing, marketing concept, the development of health services marketing, marketing planning, strategic marketing planning, service, characteristics of services, development of the service sector,classification of services, health care consumers and behavior, marketing research and information system, in marketing 4 'P', 7 'P' product and product development policies, distribution decisions, price and pricing policies, promotion and promotion policies, corporate image, social marketing, customer relations management, E-Health, brand management
Learning Outcomes	1) Explain the development process of marketing. 2) Explain the importance of marketing in health services. 3) Explain the marketing research process. 4) Give examples of market segmentation in health institutions. 5) Interpret the factors that health care consumers may be affected while purchasing the service. 6) Counts the marketing mix elements. 7) Plans social marketing activity in health sector.