Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
BUSINESS MANAGEMENT FMUS1043 3. Semester 2 + 0 2.0 3.0

Prerequisites None

Language of Instruction Turkish
Course Level Bachelor's Degree
Course Type Elective
Mode of delivery
Course Coordinator
Instructors
Assistants
Goals The goal of the lecture is to help students gain an insight about business management. It is aimed to help them learn about the general fuctions of a business and create an awareness about the roles they might be playing in a business environment and the skills they will need to do so. In addition; the benefits of managing the business with a strategic point of view and some of the tactics and strategies that companies pursue to survive, develop and maintain successful growth will be covered in order to create awareness.
Course Content General aspects of business management and functions of management (planning, organizing, directing and control) will be taught at the beginning. Afterwards; the primary areas in business management will be covered one by one; human resources management, financial management, marketing and sales, operations management and quality management, information systems and technology. Leadership, corporate governance, ethics and strategic management concepts will also be explained.
Learning Outcomes 1) Learns what it means to manage and what are the functions of management
2) Understand the primary functions of business management and explain their relation with the strategic management process of the company
3) Explain the basic concepts, principles and practices associated with strategy formulation and implementation.
4) Understand and analyze the strategic decisions given by companies
5) Learns the basic areas of expertise in business management and gains an insight about those areas
6) Understands the relationship inbetween the areas of expertise in business management
7) Gets accustomed to the concepts of business life and understands that business management is multidisciplinary
8) Gains an insight about the basic competencies required by business life

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week What is strategy; definitions, importance of strategy for success, roles of technical employees in companies Lecture

 Homework
Principle of general business management; the business concept, management process. Functions of management; 1.planning 2.organizing and staffing Lecture; Question Answer

 Presentation (Including Preparation Time)
Principle of general business management; the business concept, management process. Functions of management; 1.planning 2.organizing and staffing Lecture; Question Answer

 Presentation (Including Preparation Time)
2. Week Functions of management; 3.directing and leadership 4.control and audit Lecture; Question Answer

 Presentation (Including Preparation Time)
Principles of business management; management process; functions of management; planning and organizing Lecture

 Homework
3. Week Functions of management; staffing, leading and controlling Lecture

 Homework
Functions of management; 4.control and audit, Deming cycle, control activities in an organization, examples Lecture; Question Answer

 Presentation (Including Preparation Time)
4. Week Control; Deming cycle; control activities in organizations, examples Lecture

 Homework
5. Week Leadership and Strategic Management; AFI framework; Competitive advntage Lecture

 Homework
financial management Lecture; Question Answer

Case Based Learning 		Presentation (Including Preparation Time)
6. Week Marketing, sales and customer relationship management Lecture; Question Answer

 Presentation (Including Preparation Time)
Staretgy formulation; Vision, Mission and Values Lecture

 Homework
7. Week External analysis; PESTEL, Porters 5 Forces Model Lecture

 Homework
Operations management Lecture; Question Answer

 Presentation (Including Preparation Time)
8. Week Quality Management Lecture; Question Answer

 Presentation (Including Preparation Time)
Internal analysis; VRIO, Value Chain, SWOT Lecture

 Homework
9. Week Staretgy formulation; Corporate Strategies, vertical integration, strategic alliances, build-borrow-buy framework, mergers and acquisitioıns Lecture

 Homework
Information systems and technology Lecture; Question Answer

 Presentation (Including Preparation Time)
10. Week Corporate governance and ethics Lecture; Question Answer

 Presentation (Including Preparation Time)
Business strategies; Porters generic strategies, Blue ocean strategies Lecture

 Homework
11. Week Implementing the strategy; innovtion, strategic plans, organization-strategy relationship Lecture

 Homework
Strategic management Lecture; Question Answer

 Presentation (Including Preparation Time)
12. Week Leadership Lecture; Question Answer

 Presentation (Including Preparation Time)
Barriers to executing the strategy; communication Lecture

 Homework
13. Week Strategy Maps Lecture

 Homework
Aligning the business with the strategy; Balanced Scorecard Lecture; Question Answer

 Presentation (Including Preparation Time)
14. Week Business management Lecture; Question Answer

 Presentation (Including Preparation Time)
Balanced Scorecard Lecture

 Homework

Sources Used in This Course
Recommended Sources
Drucker, P. (2005). Managing Oneself. Harvard Business Review Magazine.
Kaplan, R. and Norton, D. ( 1992). The Balanced Scorecard— Measures that Drive Performance. Harvard Business Review Magazine.
Kaplan, R. and Norton, D. ( 1992). The Balanced Scorecard— Measures that Drive Performance. Harvard Business Review Magazine.
Nel, W.P. (2015). Management for Engineers, Technologists and Scientists (3rd ed.). Cape Town: Juta.
Nel, W.P. (2015). Management for Engineers, Technologists and Scientists (3rd ed.). Cape Town: Juta.
Porter, M. (1996). What is Strategy?. Harvard Business Review Magazine.
Principles of Management; Essentials You Always Wanted To Know (2nd ed.). Vibrant Publishers.
Rothaermel, F. (2017). Strategic Management (3rd ed.). NewYork: McGraw-Hill.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
. 14 2
Course Duration (Total weeks*Hours per week) 14 2
Homework 1 3
Report (Including Preparation and presentation Time) 1 10
Midterm Exam 1 1
Time to prepare for Midterm Exam 1 6
Final Exam 1 16
Time to prepare for Final Exam 1 1
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
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Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • ECTS credits and course workload