Course Information

Course Title	Code	Semester	L+U Hour	Credits	ECTS
TOURISM MARKETING	BTU106	2. Semester	2 + 0	2.0	4.0

Prerequisites

None

Language of Instruction	Turkish
Course Level	Associate's Degree
Course Type	Compulsory
Mode of delivery	Lecture
Course Coordinator
Instructors
Assistants
Goals	Tourism marketing and marketing concepts, features, market types, market segmentation, market selection strategy, all the information related to the marketing of such mixed elements of tourism among students by addressing in terms of business is to create a repertoire general information
Course Content	Marketing, tourism marketing and related concepts, tourism marketing mix elements and 7C 7P
Learning Outcomes	1) Explains the concepts related to tourism marketing. 2) Evaluates target market selection criteria. 3) It explains the strategies that should be applied in the national and international tourism markets in accordance with the conditions of the day. 4) Designs activities related to tourism marketing techniques. 5) Apply modern marketing techniques in tourism market

Week	Topics	Teaching and Learning Methods and Techniques	Study Materials
1. Week	Marketing Concept, Tourism Marketing	Lecture Brainstorming Brain Based Learning	Homework
2. Week	Tourism Market	Lecture Brainstorming Brain Based Learning	Homework
3. Week	Tourism Market and Properties	Lecture Brainstorming Brain Based Learning	Homework
4. Week	Homogeneous Markets and Distributed Markets	Lecture; Question Answer Brainstorming Brain Based Learning	Homework
5. Week	Clustered Markets and Niche Markets	Lecture Brainstorming Brain Based Learning	Homework
6. Week	Market Segmentation in Tourism	Lecture Brainstorming Brain Based Learning	Homework
7. Week	Touristic product	Lecture Brainstorming Brain Based Learning	Homework
8. Week	Distribution System in Tourism	Lecture; Question Answer Brainstorming Brain Based Learning	Homework
9. Week	tourism promotion	Lecture Brainstorming Brain Based Learning	Homework
10. Week	Tourism Market Research and Pricing	Lecture; Question Answer	Homework
11. Week	Database Marketing, Internet Marketing	Lecture Brainstorming Brain Based Learning	Homework
12. Week	Tourism Market Policy and Turkey Tourism Marketing	Lecture; Question Answer Brainstorming Brain Based Learning	Homework
13. Week	International Tourism Marketing	Lecture; Question Answer Brainstorming Brain Based Learning	Homework
14. Week	Tourism Marketing in the Future	Lecture; Question Answer Brainstorming Brain Based Learning	Homework

Recommended Sources

"Özbirecikli, Mehmet (2001); Tekdüzen Hesap Planı Ve V.U.K Hükümlerine Göre Envanter Islemleri Ve Bilanço, Detay Yayıncılık, Ankara."

Beyazıtlı, Ercan (2009); Genel Muhasebe Problemleri, Siyasal Kitabevi.

Canikli., Nurettin (2009); Bütün Yönleriyle Tek Düzen Muhasebe Sistemi, Alfa Basım Yayım Dağıtım.

Güçlü, Faruk -Recai Gören - Mustafa Yalçın, (2002); Tekdüzen Muhasebe Sistemine Göre Genel Muhasebe, Detay Yayıncılık, Ankara.

Kavak, Şeref (1997); Tekdüzen Muhasebe Sistemi Uyumlu Genel Muhasebe, Detay Yayıncılık, Ankara.

Sevilengül, Orhan - Nalan Akdoğan (2010); Tekdüzen Muhasebe Sistemi Uygulaması, Gazi Kitabevi.

Sevilengül, Orhan (2009); Genel Muhasebe, Gazi Kitabevi, Ankara.

Yalkın Koç, Yüksel (2010); Genel Muhasebe İlkeleri –Uygulaması veTekdüzen Muhasebe Sistemi Uygulamaları, Nobel Yayın Dağıtım, Ankara.

*DK = Course's Contrubution.

	0	1	2	3	4	5
Level of contribution	None	Very Low	Low	Fair	High	Very High

Event	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Total weeks*Hours per week)	14	4	56
Work Hour outside Classroom (Preparation, strengthening)	14	2	28
Midterm Exam	1	1	1
Time to prepare for Midterm Exam	7	3	21
Final Exam	1	1	1
Time to prepare for Final Exam	10	2	20
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course			30