Course Information


Course Information
Course Title Code Semester L+U Hour Credits ECTS
PUBLIC RELATIONS BTU211 3. Semester 2 + 0 2.0 4.0

Prerequisites None

Language of Instruction Turkish
Course Level Associate's Degree
Course Type Compulsory
Mode of delivery
Course Coordinator
Instructors
Assistants
Goals To teach the theoretical and practical information on public relations in health care institutions.
Course Content The concept and definition of public relations The emergence and historical development of public relations concepts close to PR reasons creating the need for public relations purposes and characteristics of public relations recognition in PR and promotion activities public relations activities The tools used in public relations, materials and methods Application fields of public relations organization of public relations in health care facilities Image creation, social activities, lobbying the development of public relations programs Public relations issues arising in practice
Learning Outcomes 1) Explain the basic theoretical knowledge about public relations.
2) Public relations and public relations needs sorts of applications.
3) Public relations needs in order to develop the program.

Weekly Topics (Content)
Week Topics Teaching and Learning Methods and Techniques Study Materials
1. Week The concept of Public Relations, its history and associated fields Lecture; Question Answer; Discussion
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
2. Week Basic principles and objectives of Public Relations Lecture; Question Answer; Discussion
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
3. Week Methods and tools Utilized in public relations Lecture; Question Answer; Discussion
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
4. Week Public Relations in terms of organization Lecture; Question Answer; Discussion
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
5. Week The Public Relations Process Lecture; Question Answer; Discussion
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
6. Week The public and the target audience in public relations practices Lecture; Question Answer; Discussion
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
7. Week Public Relations in Virtual Environments Lecture; Question Answer; Discussion
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
8. Week Public Relations in Times of Crisis Lecture; Question Answer; Discussion
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
9. Week Public Relations and sponsorship Lecture; Question Answer; Discussion
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
10. Week Image and Social Responsibility in Public Relations Lecture; Question Answer; Discussion
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
11. Week Ethics of the National and International Public Relations Profession Lecture; Question Answer; Discussion
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
12. Week Public relations issues that arise in applications Lecture; Question Answer; Discussion
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
13. Week Example Public Relations Practice - 1 Lecture; Question Answer; Discussion
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)
14. Week Example Public Relations Practice - 2 Lecture; Question Answer; Discussion
Brainstorming
Project Based Learning 		Presentation (Including Preparation Time)

Sources Used in This Course
Recommended Sources
Yavuz, C. (2013). Halkla İlişkiler (3.Baskı). Ankara: Detay Yayıncılık.

Relations with Education Attainment Program Course Competencies
Program RequirementsContribution LevelDK1DK2DK3
PY15555
PY25550
PY35555
PY45000

*DK = Course's Contrubution.
0 1 2 3 4 5
Level of contribution None Very Low Low Fair High Very High
.

ECTS credits and course workload
Event Quantity Duration (Hour) Total Workload (Hour)
Course Duration (Total weeks*Hours per week) 14 2
Work Hour outside Classroom (Preparation, strengthening) 14 4
Midterm Exam 1 1
Time to prepare for Midterm Exam 7 2
Final Exam 1 1
Time to prepare for Final Exam 7 3
Total Workload
Total Workload / 30 (s)
ECTS Credit of the Course
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Course Information
  • Course Information
  • Weekly Topics (Content)
  • Sources Used in This Course
  • Relations with Education Attainment Program Course Competencies
  • ECTS credits and course workload